Citroen Launches Prestigious DS3 Design Competition

PARIS – May 12, 2010: Calling all designers! Ever wanted to get your work in front of senior figures from GQ or Louis Vuitton?

Citroën has launched a high profile international design competition, inviting creative visionaries to customize the roof and dashboard of DS3. In addition to a cash prize, the winning project will be presented at Citroën’s international showcase on the Champs Elysees, the C_42, in October 2010 to mark the start of the Paris Motor Show. As an ultimate reward, the design will also be put into production, available in 2011 as part of a special DS3 collection.

Designs can be submitted up until the competition’s closing date of July 4th 2010. The entries will be judged by a prestigious panel of experts from the worlds of design, art and media including senior representatives from GQ, the Cartier Foundation and Louis Vuitton. From budding designers to the experienced, the competition is open to anyone wanting to offer their own unique interpretation of DS3’s roof and dashboard.

A series of video ‘briefs’ will be available on the competition’s website – www.citroencreativeawards.com – inviting entrants to bring surprising and refreshing design proposals. ‘Daring’ and ‘professionalism’ are the watchwords of a jury that wants to be astonished by the creativity of candidates.