Research and Markets: 2010 Motorist Behaviour and Implications at the Service Station: Czech Republic - 8% of Czech Motorists Have Reduced Car Usage
DUBLIN--Research and Markets (http://www.researchandmarkets.com/research/ec8fab/motorist_behaviour) has announced the addition of the "Motorist Behaviour and Implications at the Service Station: Czech Republic" report to their offering.
“Motorist Behaviour and Implications at the Service Station: Czech Republic”
Ordinarily the impact of a financial downturn on the fuel purchasing behaviour of motorists would be minimal. However, the severity of it and the consequences for consumers means that behaviour tracking in this sector cannot be ignored. Furthermore, consumers' attitudes towards forecourt shop purchasing and other motoring expenses must be considered.
Scope:
- Data on the behavioural changes of motorists with regards to their car usage. This includes information on journey numbers and distance travelled.
- Insight into the main reasons for changes in car usage including use of alternative transport and factors causing motorists to stay at home more.
- Analysis of the measures motorists are taking to reduce motoring spend including switching to supermarket fuel retailers and reducing non-fuel spend.
- An assessment of the non-price factors that are most important to motorists when selecting a service station including food service and loyalty cards.
Highlights:
Half of motorists use the service station shop for non-fuel purchases though some have recently stopped using it
Almost a half of motorists claim they are examining fuel prices more closely which can include examination of pricing boards as well as online comparison sites.
8% of Czech motorists have reduced car usage but have taken no additional direct measures to decrease fuel spend
Reasons to Purchase:
- Validate recent motorist behaviours that you have seen emerge and uncover new competitive threats to your business such as online shopping.
- Understand how consumers' have been adapting to reduce their motoring spend and adjust communications to ensure it is responsive to these trends.
- Uncover which retail strategies can be implemented to attract customers that are changing motoring behaviour or are switching fuel retailer.
Key Topics Covered:
- Introduction
- Changes in car usage and fuel demand
- Demand for non-fuel products
- Switch to supermarket fuel retailers
- Other changes to motorist behaviour
- Identifying affected motorists
- Non-price influences on station choice amongst affected motorists
For more information visit http://www.researchandmarkets.com/research/ec8fab/motorist_behaviour
Source: Verdict Research Limited