Chevrolet To Launch New Ad Campaign

DETROIT — General Motors is reportedly about to launch a new advertising push for Chevrolet that will tout "excellence for all" as its main slogan. The Wall Street Journal, citing "people familiar with the plan," said Monday that the ad campaign will have a separate focus for trucks with an as-yet-undecided catch phrase in the "most dependable" vein.

General Motors broke up with the Campbell-Ewald agency last week that had run Chevrolet advertising for nearly a century. The Journal reported that GM will work with the Publicis Worldwide agency on the new Chevy campaign, which is expected to launch by summer. GM has two high-profile pickup launches set for that time, for the 2011 Chevrolet Silverado and GMC Sierra.

Source: indiacar.com Source : http://www.insideline.com (5/3/2010)