Mazda Reports Increased Sales for April
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IRVINE, CA - May 3, 2010: Mazda North American Operations (MNAO) today reported its seventh consecutive month of sales increases with April 2010 sales of 18,935, an increase of 17.3 percent versus April 2009.
MAZDA3 recorded its best April since 2005. Winner of ALG's Residual Value Award for highest retained value after three years in service, the MAZDA3 reported increased sales of 27.6 percent with 9,320 units sold.
Mazda's crossover SUVs - CX-9 and CX-7 - also posted strong April sales. CX-9 reported its best April sales ever with sales of 2,219 units, up 88.2 percent, while CX-7 sales jumped 79.2 percent with 2,237 units sold.
Rounding out the North American market, Mazda Motor de Mexico (MMdM) had a very strong sales month with a 59.6 percent increase in sales compared to April 2009 with 8,152 units sold. Mazda Canada Inc. (MCI) reported 8,338 units sold, up 1.7 percent compared to last April.
Celebrating its 40th Anniversary in the United States in 2010, Mazda North American Operations is headquartered in Irvine, Calif. and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States, Canada and Mexico through nearly 900 dealers. Operations in Canada are managed by Mazda Canada, Inc., located in Ontario; and in Mexico by Mazda Motor de Mexico in Mexico City.
Mazda North American Operations - April 2010
Month-To-Date
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April April % % MTD
2010 2009 Change DSR
---- ---- ------ ---
Mazda3 9,320 7,303 27.6% 27.6%
Mazda5 1,595 1,758 (9.3)% (9.3)%
Mazda6 2,536 2,615 (3.0)% (3.0)%
MX-5 Miata 577 1,307 (55.9)% (55.9)%
RX-8 128 152 (15.8)% (15.8)%
CX-7 2,237 1,248 79.2% 79.2%
CX-9 2,219 1,179 88.2% 88.2%
Tribute 323 505 (36.0)% (36.0)%
B-Series Truck - 72 (100.0)% (100.0)%
Total Vehicles
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CARS 14,156 13,135 7.8% 7.8%
TRUCKS 4,779 3,004 59.1% 59.1%
----- ----- ----
TOTAL 18,935 16,139 17.3% 17.3%
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MEMO:
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IMPORT CAR 11,620 10,520 10.5%
IMPORT TRUCK 4,456 2,427 83.6%
----- ----- ----
IMPORT TOTAL 16,076 12,947 24.2%
DOMESTIC CAR 2,536 2,615 (3.0)%
DOMESTIC TRUCK 323 577 (44.0)%
--- --- ------
DOMESTIC TOTALS 2,859 3,192 (10.4)%
--------------- ----- ----- ------
Selling Days 26 26
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Year-To-Date
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April April % % YTD
2010 2009 Change DSR
---- ---- ------ ---
Mazda3 36,256 31,083 16.6% 16.6%
Mazda5 6,812 7,997 (14.8)% (14.8)%
Mazda6 11,434 13,120 (12.9)% (12.9)%
MX-5 Miata 1,840 3,224 (42.9)% (42.9)%
RX-8 423 650 (34.9)% (34.9)%
CX-7 8,262 5,575 48.2% 48.2%
CX-9 8,712 6,358 37.0% 37.0%
Tribute 1,127 1,683 (33.0)% (33.0)%
B-Series Truck 10 244 (95.9)% (95.9)%
Total Vehicles
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CARS 56,765 56,074 1.2% 1.2%
TRUCKS 18,111 13,860 30.7% 30.7%
------ ------ ----
TOTAL 74,876 69,934 7.1% 7.1%
====== ====== === ===
MEMO:
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IMPORT CAR 45,331 42,954 5.5%
IMPORT TRUCK 16,974 11,933 42.2%
------ ------ ----
IMPORT TOTAL 62,305 54,887 13.5%
DOMESTIC CAR 11,434 13,120 (12.9)%
DOMESTIC TRUCK 1,137 1,927 (41.0)%
----- ----- ------
DOMESTIC TOTALS 12,571 15,047 (16.5)%
--------------- ------ ------ ------
Selling Days 100 100
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