Kia Motors America Announces April Sales

Sales Led by All-New 2011 Sorento CUV as Kia Brand Continues to Rise

IRVINE, CA - May 3, 2010: Kia Motors America (KMA) today announced April sales of 30,036 units sold, a 17.3-percent increase over the same period last year. Year-to-date sales are up 12.9-percent with the all-new Sorento CUV topping the list as Kia's best-selling vehicle, continuing its run of impressive sales results since arriving in dealerships in early January. As the brand's first vehicle to be assembled(1) in the U.S., the Sorento posted sales of 8,486 units. Other top-selling models include the recent Insurance Institute for Highway Safety "Top Safety Pick" Forte compact and the highly personalizable Soul, achieving 5,807 and 5,223 units sold, respectively.

"Kia Motors' exceptional sales results in April follow our best first quarter in company history and reflect how consumers are noticing the brand's quality products with unparalleled design like the all-new Sorento," said Byung Mo Ahn, group president and CEO of KMA and Kia Motors Manufacturing Georgia (KMMG). "With three all-new vehicle models on the horizon this year, including Sportage, Forte five-door and Optima, the company stands to continue its momentum in 2010."

Kia Motors is in the midst of a dramatic, design-led transformation, which has been delivering dynamically styled vehicles in several important segments at exactly the right time, contributing to the brand's continued gains in U.S. market share. With three new vehicle introductions and several other key initiatives planned for 2010, Kia is poised to continue its momentum and will continue to build the brand through design innovation, quality, value, safety features and with new technology such as UVO powered by Microsoft®(2), an advanced hands-free in-car communication and entertainment system (to be available in select Kia models in the U.S. beginning in summer 2010).

                              MONTH OF APRIL      YEAR-TO-DATE
                              --------------      ------------
  Model                       2010     2009     2010    2009
  -----
  Rio                        3,020    3,383    9,598   7,594
  Spectra                       40    7,165      188  22,170
  Forte                      5,807      n/a   18,701     n/a
  Optima                     2,912    2,141   12,178   8,736
  Amanti                        23      671      120   2,978
  Sportage                   1,738    2,084    5,002  11,458
  Sorento                       43    2,410      734  12,846
  MY'11 Sorento              8,486      n/a   33,247     n/a
  Sedona                     1,574    2,488    5,971  15,695
  Rondo                        685    1,538    2,438   6,841
  Borrego                      485      498    2,481   1,673
  Soul                       5,223    3,228   16,074   4,508
  Total                     30,036   25,606  106,732  94,499

(1) Kia vehicles assembled at the Kia U.S. plant are assembled in the U.S. from U.S. and globally-sourced parts.

(2) Microsoft is a registered trademark of Microsoft Corporation in the United States and/or other countries.