Fan Texting Service Returns To Darlington Raceway

DARLINGTON, May 1, 2010: Darlington Raceway partnered with InStadiumSolutions (“ISS”) to implement a text-message based communication system at their facility. The service first debuted during the 2009 SHOWTIME Southern 500 weekend. The system will once again be implemented this weekend, May 7 – May 8, at Darlington, host to the NASCAR Nationwide Series Royal Purple 200 Presented by O’Reilly Auto Parts 200 and Sprint Cup series SHOWTIME Southern 500.

The text messaging system allows fans to communicate directly with the racetrack’s command post if assistance is needed in dealing with any special needs inside the facility. The service is being provided at all International Speedway Corporation facilities.

“In our continuing efforts to provide thrilling and safe guest experiences, we are extremely pleased to once again offer this innovative technology at Darlington Raceway this weekend. It further demonstrates our focus on providing a safe, enjoyable and unforgettable race experience for our guests,” said Raceway President Chris Browning. “ISS’ text messaging system allows fans to communicate instantly with our command center and receive immediate assistance at their location. We are glad to work with ISS on this important customer service initiative for all our race fans.”

"After our successful trial run last year, InStadiumSolutions is thrilled to return to Darlington Raceway and give their fans the ability to report, within seconds, unruly fans, medical emergencies and any other track issues directly to the venue's command center. We know the Speedway is always looking to improve the guest experience and our Fan Text Messaging System will help do just that,” said ISS’ Vice President of Sales and Marketing Scott Meyers.

Texting instructions will be placed prominently throughout each facility via static signage and will be regularly broadcast through audio and video public announcements.