ASA Press Release - ASA Does Seminar at Collegiate DECA Int. Conference
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ PRESS RELEASE April 27, 2010 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ For Immediate Release Contact: Kevin Ramsell,ASA Public Relations Director (kramsell@asa-racing.com [mailto:racingpr@me.com]) ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ASA PR DIRECTOR GIVES AN INDUSTRY SEMINAR AT THE RECENT COLLEGIATE DECA INTERNATIONAL CONFERENCE ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ American Speed Association PR DAYTONA BEACH, FL (Tuesday, April 27, 2010) - College marketing students from all over the United States, Canada, and Puerto Rico recently gathered for the 49th Annual Collegiate DECA International Career Development Conference in Louisville, KY. During the conference, students attended various academies along with competing in various marketing competitions. The American Speed Association was represented in the Integrated Marketing Communications Academy. ASA gave an industry seminar which was presented by Kevin Ramsell, ASA's Director of Public Relations. Ramsell's seminar was titled, "Making an 'IMPRESSION' in Auto Racing." The seminar focused on how branding works in auto racing and focused more on the local and regional level. It featured video interviews with sponsors, drivers and track promoters along with ASA's journey to the Republic of South Africa to help increase the branding for the fast growing sanctioning body. This also included showing the exciting final three laps of the Free State 500 event that took place back on January 31, 2010. Along with the many different career opportunities available to students at local track and regional racing series. "I had a lot of students come up and visit with me immediately after the seminar and the following days of the conference," Ramsell said. "Many asked about the different opportunities available and hopefully many will follow up to pursue the many jobs available at short tracks. The best part was that the seminar opened many of their eyes to the opportunities available at our local short tracks and regional racing series for marketing students. Many local tracks and series are looking for sales, marketing, public relations, event planners and much more. Hopefully this will start something to where these students, who are involved in this organization, will go and use their education along with sharing their talents with the short tracks/series to help them grow. I think the tracks and series will embrace this." Not only did Ramsell present the Industry Seminar, he also sat in on a Career Seminar Panel and judged the Sports & Entertainment Marketing event. "It was a pleasure to be a part of this International Conference," Ramsell exclaimed. "I have been personally involved in this organization for 19 years. I have been a competitor, a State Officer, and a judge on the regional, state and international level. It's great to have this opportunity to give back to an organization that has personally helped me grow into what I am doing now." "This was a great opportunity for ASA to reach out to a group of people that may or may not have been familiar with short track racing," Dennis Huth, ASA President said. "Short tracks and regional series offer a great opportunity for these college marketing students to get a start and gain the experience that many need to advance in their careers. We are currently doing a program with high school students who want to pursue a career in auto mechanics through our ASA Educational Series and it is getting a great response. The short tracks and series could use their fresh ideas and enthusiasm to keep our sport going and growing." Collegiate DECA is the college division of DECA. DECA prepares emerging leaders and entrepreneurs for careers in marketing, finance, hospitality and management in high schools and colleges around the globe. DECA enhances the co-curricular education of members through a comprehensive learning program the integrates into classroom instruction, applies learning, connects to business and promotes competition. DECA's activities assist in the development of academically prepared, community oriented, professionally responsible, experienced leaders. DECA Inc. is a 501(c)(3) not-for-profit student organization with more than 200,000 members in all 50 U.S. states, the District of Columbia, Canada, China, Germany, Guam, Hong Kong, Korea, Mexico and Puerto Rico. The United States Congress, The United States Department of Education and state, district, and international departments of education authorize DECA's programs. For more information, visit www.deca.org. The ASA Member Track program is comprised of dirt and asphalt short tracks along with road courses around the United States, as well as a variety of regional and national touring series. For more information, call (386) 258-2221 or send an e-mail to info@asa-racing.com. For news and information from all the racetracks and tours involved in the ASA, visit www.ASA-Racing.com. ASA®, ASA Racing®, American Speed Association® are registered trademarks of Racing Speed Associates, LLC. ASA International, LLC or Racing Speed Associates, LLC are not related to or affiliated with ASA Late Model Series, LLC. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Photo: Dan Harrington ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ FOLLOW THE AMERICAN SPEED ASSOCIATION ON... 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