Fiat Kicks Off New Football Promotions

SLOUGH, UNITED KINGDOM – April 16, 2010: With the football season coming to a close, and the FA Cup Final and World Cup tournament just weeks away – Fiat is celebrating by presenting a soccer-related reason to have your car serviced by an authorised Fiat dealer.

Until 30 June 2010, customers who either buy an accessory, or book a service, MOT or air conditioning service at a participating Fiat dealership, will be entered into a prize draw to win a Nintendo Wii with the FIFA World Cup 2010 football game. Each participating dealership will give away one top prize each to a lucky customer in July.

Independent motor traders and bodyshops will also have a chance to win football prizes with a similar promotion aimed at encouraging them to buy specific parts (see list) from their local participating Fiat or Alfa Romeo dealership. Traders buying the eligible parts will receive a ‘parts stamp’ for every component purchased.

The stamps are then collected on a reward chart and can be redeemed at the Fiat/Alfa dealership at any point up to 30 July for the football-related prizes.