Subaru Inks TagMan

Note: This is kind of a complex story about how retailer sites can sort out
from the zillions of ad tags on their sites which ones produce the best live
leads. TagMan acts as a single, universal tag and interface through which
tracking tags and pixels can be deployed to an advertiser's web site, online
marketers can save time and money in the way they track campaigns and see
how all online channels are working together. A single TagMan container tag
replaces all the tracking pixels on a retailer's web page used to track, for
example, natural search, paid search, affiliates, display, email or site
analytics. These tags are housed inside the TagMan container and can be
managed directly through a browser-based interface.
 
 
Subaru Inks TagMan
for Online Campaign Tracking
and Analytics Tag Management
 
NEW YORK (April 13, 2010)  TagMan, the one-tag/pixel solution to the
problems of online campaign tracking, today announced that Subaru of
America, Inc has begun to use its tag management system to manage and track
online marketing and advertising campaigns running across its main website
(www.subaru.com) and dealer network of 550 websites across the US.
 
TagMan acts as a single, universal tag and interface through which tracking
tags and pixels can be deployed to an advertiser's web site, online
marketers can save time and money in the way they track campaigns and see
how all online channels are working together. A single TagMan container tag
replaces all the tracking pixels on an advertiser web page used to track,
for example, natural search, paid search, affiliates, display, email or site
analytics. These tags are housed inside the TagMan container and can be
managed directly through a browser-based interface.
 
Subaru is using TagMan as its global 'container tag', enabling its media
agency, Carmichael Lynch, to track activity from display campaigns and paid
and natural search and to see the entire path to conversion (including
keywords used) that any user follows when  taking action on its main brand
website. 
 
TagMan will also allow Subaru to control campaign tags across their dealer
network websites according to various regional groupings of campaigns at any
given time. Subaru will now be able to add, edit and remove tracking tags
more efficiently and manage its future spend much more effectively. 
 
"Subaru has a superb global reputation in the automotive industry. We are
proud to have them part of the TagMan family," says Jon Baron, General
Manager "With all tags from all channels sitting in the same system, Subaru
and Carmichael Lynch can track the full customer journey and see which
channel(s) delivered a particular user. This allows marketing attribution of
credit/commission across all online channels. As the company continues to
deliver a high number of marketing campaigns, the flexibility and control
that TagMan provides will enable Subaru to keep IT costs to a minimum and
improve ROI."   
 
Subaru of America, Inc.. (www.subaru.com) is a wholly owned subsidiary of
Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the
company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles,
parts and accessories through a network of nearly 600 dealers across the
United States. All Subaru products are manufactured in zero-landfill
production plants and Subaru of Indiana Automotive Inc. is the only U.S.
automobile production plant to be designated a backyard wildlife habitat by
the National Wildlife Federation
 
TagMan ( <http://www.TagMan.com> www.TagMan.com), the first independent tag
and pixel management system, was built and developed by web analytics
pioneer Paul Cook as a solution to the problems caused by the proliferation
of website tracking tags and pixel weight. TagMan has revealed that up to
25% of a typical e-commerce advertiser's affiliate commissions are
duplicates. Uniquely, TagMan instantly deduplicates sales and attributes
credit in real time across ALL online channels so that for every $1 spent
with TagMan, clients can see up to a $9.50 return on their investment.   The
negative impact of too many pixels on a client's website (contributing to
shopping basket abandonment) drove TagMan's focus on latency and pixel
reduction as a core part of the platform used by clients globally. Clients
include online advertisers and agencies in the US and Europe, including
Virgin Atlantic, Subaru, Boden, Laura Ashley, Thomas Cook and Alliance &
Leicester. 
 
Founded in 2004, TagMan is privately owned and funded and has offices in New
York and London. It has received funding from Cambridge Angels and the
London Business School E100.
 
 
George H. Simpson Communications
203.521.0352
george@georgesimpson.com
www.georgesimpson.com