New Auto Dealer Preventative Maintenance Program 'UltraCare' Increases Customer Loyalty and Service Retention

SAN RAMON, Calif., April 12 -- Performance Loyalty Group, Inc. has partnered with MediaTrac, LLC, a technology-based marketing company that provides customized frequency marketing, owner loyalty and retention programs, to release UltraCare. Web-based technology that allows auto dealerships to create, manage and market their own branded in-house pre-paid maintenance program. With the current year over year decrease in new vehicle sales, service volumes are predicted to fall by approximately 20 percent over the next five years. Dealers who wish to minimize the impending future loss of service business must act now to establish an offset to the lower vehicle sales. The UltraCare program provides that offset with immediate liquid assets as it has no third party administrators, no sharing of plan revenue or forfeiture, no service claim submissions and is fully integrated into the dealership's DMS.

The difference between UltraCare and other maintenance programs is that all of the dealer's revenue stays in the dealership with the dealer realizing 100 percent of program forfeiture and plan sales dollars.

"Dealers have to address the huge drop in car sales and what that will mean to service business 4-5 years down the road," commented Michael Gorun, Managing Partner at MediaTrac. "We listened to dealer's objections about the typically archaic processes attached to the old prepaid legacy programs, their frustrations with such things as coupon books, shared forfeiture, loss of control of program revenue, non-captive service, delayed claims submission and we invested in new technology and processes that eliminates every one of these old headaches."

With the combination of UltraCare's complete program automation and MediaTrac's superior integrated owner retention elements, Performance Loyalty Group predicts that a dealership should immediately see 35-45 percent program sales penetration and a 60-70 percent service retention rate.

Current industry statistics indicate that only 18 to 20 percent of customers return to the dealership for service, UltraCare could effectively triple the likelihood of the customer continually return for service.

UltraCare is also compatible with a dealers pre-owned competitive make inventory and is very effective as service lane sales product.

For additional information about UltraCare, contact Jeff Shenk at: 925-415-1300 or visit: http://www.media-trac.com/.

About MediaTrac, LLC

Headquartered in San Ramon, California, MediaTrac, LLC is a marketing technology company providing customized frequency marketing, customer loyalty, retention and media tracking programs. The company is the largest provider of custom automotive loyalty retention programs in North America. For more information visit http://www.media-trac.com/.