Ford E-News -- April 7, 2010

DEARBORN, Mich., April 7 -- Ford Fiesta shows big-car quiet possible in a small-car package

Buyers have long known the rules of the road - small cars are sporty and fuel-efficient, but big cars ruled in terms of quietness inside the cabin. Well, the rules are changing, with the 2011 Ford Fiesta ending the stereotype by offering a quiet ride that beats all competitors in its small-car class and even tops some larger cars in interior quietness. And that didn't happen by accident. Ford, after all, knows what's important to its customers. more...

  Kristen Kinley |  kkinley@ford.com |  313.337.2786

  Ford leads automakers in global effort to manage water resource

Ford has become the first automaker to join the Water Disclosure Project, an initiative sponsored by the Carbon Disclosure Project and designed to manage the world's shrinking water resources, which is a critical global environmental and quality of life issue. The Water Disclosure Project will serve as a clearinghouse for Ford and other participating companies to report on water usage, water risks and water management plans of company operations and their supply chains. more...

  Jennifer Moore |  jmoor186@ford.com |  313.248.2335

  New F-Series Super Duty campaign gets personal

A new marketing campaign for the all-new 2011 Ford F-Series Super Duty shifts into high gear today as Ford launches the toughest, most capable Super Duty yet. The ads, aimed squarely at core truck enthusiasts, will be communicated through targeted social, television and print media channels. The campaign will involve sharing exclusive content with various sites, inviting bloggers to press events and having Ford engineers participate in online chats. Ford's in-depth knowledge of the truck customer led to the development of the new Super Duty and is reflected in all facets of the marketing strategy. more...

Anne Marie Gattari | agattari@ford.com | 313.323.7809

New Transit Connect customized "billboard on wheels" for small business owners

Because of its unique, attention-getting design, the Ford Transit Connect has become a virtual "billboard on wheels" for many businesses around the country. But not all business owners who would like to take advantage of the vehicle's mobile advertising potential know where to go to create custom vinyl graphics. Ford is launching a new Web site designed to make the graphics development process easy and convenient. With a few clicks of the mouse, customers can design a custom graphic wrap for their Transit Connect using an online library of shapes, lettering and colors. They also can upload their own images to the site and incorporate them into the design. more...

  Anne Marie Gattari |  agattari@ford.com |  313.323.7809

  Ford encourages teens to sing for safety

Teens across the country are tapping into their creative skills to address the No. 1 killer of their generation - vehicle crashes. Ford Driving Skills for Life, an award-winning driver's education program developed by Ford Motor Company Fund and the Governors Highway Safety Association, created "Belt It Out: Sing for Safety," a safe driving campaign to encourage teens to compose songs with safe driving messages. The public can help select the winners by voting online for their favorite songs, with winners receiving up to $5,000 each. more...

  Della DiPietro |  ddipietr@ford.com |  313.720.8095

  Two paws up - way up! - for Ford Edge

The 2010 Ford Edge was named Bark Buckle UP's TOP DOG Pet Safe Vehicle of the Year at the New York Auto Show on April 1 (no foolin'!). Three Ford vehicles - Edge, Flex and Transit Connect - were previously named to Bark Buckle UP's Top Ten Pet Safe Vehicles at the Chicago Auto Show in February, more than any other automaker. Bark Buckle UP evaluated the vehicles on a variety of pet-related aspects, and praised Edge for its Safety CanopyŽ, power liftgate and easy-to-fold rear seats. more...

  Jay Ward |  jward35@ford.com |  313.845.2387

  About Ford Motor Company

Ford Motor Company , a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 198,000 employees and about 90 plants worldwide, the company's automotive brands include Ford, Lincoln, Mercury and, until its sale, Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.ford.com.