Stratus Media Group Acquires the Exclusive Rights to Mille Miglia Tribute in North America
SANTA BARBARA, Calif.--Stratus Media Group, Inc. (OTCBB:SMDI), a live entertainment company, today announced the acquisition of the exclusive rights to produce the Mille Miglia Tribute in North America from MAC Group and the Automobile Club of Brescia, Italy. Stratus will host a Mille Miglia mini-tribute in 10 cities throughout the United States in conjunction with the National Tour D’Elegance vintage auto show series to be televised on Versus Television. In the fall, Stratus will produce a 1,000 mile Mille Miglia Tribute on the California coast, featuring several special stops along the way at various historic and scenic points. With over 300 classic cars per event from all over the world paying an average entery fee of $10,000, the Mille Miglia series televised on Versus is expected to bring a select group of participants and businesses together in an exclusive blend of energy, design, tradition and style.
“The Mille Miglia Tribute is a great strategic complement to our auto shows”
The 2010 Mille Miglia will take place from May 6th through 9th in Italy. As always, 375 cars will be able to compete in the race. Adding to the fascination, over 100 Ferraris built between 1958 and today will precede the actual race by 30 minutes. The Mille Miglia is an open-road endurance race which is currently one of the most important classic sports cars events in the world. From 1927 to 1957, the Mille Miglia was a legendary speed race focused on drivers, challenges and adventures. Today, the legacy of the Mille Miglia remains strong through the use of yesterday’s cars on today’s roads. After 82 years, Mille Miglia is a unique event offering an extraordinary world-wide promotional stage. In 2009, over 4 million people lined up on the roads to see the cars and more than 1,500 registered journalists from all over the world covered the events.
“I am very pleased that Stratus will bring the Mille Miglia Tribute to North America,�?? said Jeremy Cable, VP of Motorsports and Car Shows for Stratus. “It is an event with a very special and unique history that we feel will become a premier event for Stratus. It is exciting for us to be part of a historic and completely contemporary global automotive event sure to attract millions of people.�??
“The Mille Miglia Tribute is a great strategic complement to our auto shows,�?? said Paul Feller, President and CEO of Stratus. “By providing an exciting new tradition to our core market of automobile enthusiasts, we can realize additional revenues while enhancing the experience for those attending our shows, and bring a dash of old-world style and celebrate some of the greatest racing cars ever built.�??
About Stratus Media Group, Inc.
Incorporated in November of 1998, Santa Barbara-based Stratus Media Group is an owner, operator and marketer of live entertainment and sporting events. The company is primarily focused on internal growth and acquisitions within the live entertainment-related market, including action sports, automotive shows, college sports, food events, motor sports, music concerts and festivals, running events, diversified media marketing, trade shows and expositions, and talent management. In addition, the company intends to expand its consumer rewards marketing and redemption activities through its Stratus Rewards Visa White Card -- providing exclusive redemption benefits to its cardholders in the form of VIP event access, luxury trips, private jet travel, luxury automobiles, high-end merchandise and other rewards for specified levels of use. For more information on Stratus Media Group, Inc., go to www.stratusmediagroup.com.
Forward Looking Statements
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