American Honda Reports March Sales Increase of 17.8 percent
 American Honda March 2010 Sales |
SEE ALSO: Acura Buyers Guide
Honda Division up 16.9 percent; Acura Division up 25.2 percent
TORRANCE, Calif., April 1, 2010; American Honda Motor Co., Inc., posted March sales of 108,262 vehicles, an increase of 17.8 percent based on the daily selling rate*, the company announced today. American Honda year-to-date sales of 256,412 represent an increase of 12.5 percent based on the daily selling rate.
Honda Division posted March sales of 96,540, an increase of 16.9 percent versus March 2009, and was led by total car sales of 55,341, up 7.8 percent. Accord sales increased 23.2 percent to 29,120, and Civic sales increased 4.6 percent to 22,463.
Every Honda light-truck model posted a sales increase for the month, up 31.9 percent overall, with total sales of 41,199. CR-V sales of 14,848 increased 10.2 percent, Odyssey sales of 10,670 increased 25.8 percent and Pilot sales of 10,432 increased 47.8 percent.
"Our truck models are seeing the biggest gains compared to last year," said John Mendel, executive vice president of sales for American Honda. "Across the lineup, people are seeking long-term value and are placing a high priority on making smart purchase decisions."
Acura Division sales increased 25.2 percent to 11,722. Acura car sales posted an increase of 15.6 percent for a total of 7,152, led by TL sales of 3,917, an increase of 16.6 percent. TSX sales of 3,072, increased 15.6 percent. Acura MDX sales of 3,281, up 42.0 percent, led Acura total truck sales of 4,570, up 43.7 percent.
*The daily selling rate (DSR) is calculated with 26 days for March 2010 and 25 days for March 2009. Year-to-date, the DSR is calculated with 74 days for 2010, versus 75 days for 2009. All percentages reflect DSR.
For more information about Honda vehicles, please visit www.honda.com. For media inquiries please visit www.hondanews.com. For more information about Acura vehicles, please visit www.acura.com. For media inquiries please visit www.acuranews.com.
American Honda Vehicle Sales For March 2010
Month-to-Date
March March DSR**
2010 2009 % Chg.
---- ---- ------
American Honda Total 108,262 88,379 17.8%
--------------------
Total Car Sales 62,493 55,294 8.7%
Total Truck Sales 45,769 33,085 33.0%
Honda Total Car Sales 55,341 49,346 7.8%
Honda Total Truck Sales 41,199 30,028 31.9%
Acura Total Car Sales 7,152 5,948 15.6%
Acura Total Truck Sales 4,570 3,057 43.7%
Domestic Car Sales * 52,308 41,132 22.3%
--------------------
Honda Division 48,391 37,901 22.8%
Acura Division 3,917 3,231 16.6%
Domestic Truck Sales * 45,675 29,259 50.1%
----------------------
Honda Division 41,105 26,202 50.8%
Acura Division 4,570 3,057 43.7%
Import Car Sales 10,185 14,162 -30.8%
----------------
Honda Division 6,950 11,445 -41.6%
Acura Division 3,235 2,717 14.5%
Import Truck Sales 94 3,826 -97.6%
------------------
Honda Division 94 3,826 -97.6%
MODEL BREAKOUTS BY DIVISION
Honda Division Total 96,540 79,374 16.9%
-------------------- ------ ------ ----
Fit 4,670 5,300 -15.3%
Accord * 29,120 22,722 23.2%
Memo: Accord Hybrid 0 0
Memo: Accord Crosstour*** 2,587 0
Civic * 22,463 20,645 4.6%
Memo: Civic Hybrid 579 2,869 -80.6%
S2000 19 110 -83.4%
Insight 1,652 569 179.2%
FCX 0 0
FCX Clarity 4 0
Odyssey * 10,670 8,156 25.8%
Pilot * 10,432 6,789 47.8%
CR-V * 14,848 12,959 10.2%
Element * 1,246 912 31.4%
Ridgeline 1,416 1,212 12.3%
--------- ----- ----- ----
Acura Division Total 11,722 9,005 25.2%
-------------------- ----
RSX 0 0
TL * 3,917 3,231 16.6%
TSX 3,072 2,556 15.6%
RL 163 161 -2.7%
--- --- ----
MDX * 3,281 2,221 42.0%
ZDX * 264 0
RDX * 1,025 836 17.9%
------ ----- --- ----
Selling Days 26 25
Year-to-Date
March March DSR**
2010 2009 % Chg.
---- ---- ------
American Honda Total 256,412 230,985 12.5%
--------------------
Total Car Sales 150,242 136,786 11.3%
Total Truck Sales 106,170 94,199 14.2%
Honda Total Car Sales 134,524 120,938 12.7%
Honda Total Truck Sales 94,095 85,527 11.5%
Acura Total Car Sales 15,718 15,848 0.5%
Acura Total Truck Sales 12,075 8,672 41.1%
Domestic Car Sales * 126,224 102,798 24.4%
--------------------
Honda Division 117,911 94,760 26.1%
Acura Division 8,313 8,038 4.8%
Domestic Truck Sales * 105,348 82,260 29.8%
----------------------
Honda Division 93,273 73,588 28.5%
Acura Division 12,075 8,672 41.1%
Import Car Sales 24,018 33,988 -28.4%
----------------
Honda Division 16,613 26,178 -35.7%
Acura Division 7,405 7,810 -3.9%
Import Truck Sales 822 11,939 -93.0%
------------------
Honda Division 822 11,939 -93.0%
---
MODEL BREAKOUTS BY DIVISION
Honda Division Total 228,619 206,465 12.2%
-------------------- ------- ------- ----
Fit 10,292 14,292 -27.0%
Accord * 72,335 55,279 32.6%
Memo: Accord Hybrid 0 1
Memo: Accord Crosstour*** 6,756 0
Civic * 53,627 50,530 7.6%
Memo: Civic Hybrid 1,178 5,307 -77.5%
S2000 44 266 -83.2%
Insight 4,973 569 785.8%
FCX 0 0
FCX Clarity 9 2 356.1%
---
Odyssey * 22,985 20,247 15.1%
Pilot * 21,969 20,146 10.5%
CR-V * 36,348 38,472 -4.2%
Element * 2,901 3,143 -6.5%
Ridgeline 3,136 3,519 -9.7%
--------- ----- ----- ----
Acura Division Total 27,793 24,520 14.9%
--------------------
RSX 0 0
TL * 8,313 8,038 4.8%
TSX 7,001 7,255 -2.2%
RL 404 555 -26.2%
--- --- -----
MDX * 8,905 6,326 42.7%
ZDX * 595 0
RDX * 2,575 2,346 11.2%
------ ----- ----- ----
Selling Days 74 75
* Honda and Acura vehicles are made of domestic & global sourced
parts. Accord includes Crosstour, Hybrid.
** Daily Selling Rate
*** Accord Crosstour sales are recorded in Honda total truck sales
and Honda domestic truck sales.