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MINI Countryman Makes its First U.S. Appearance at NY Auto Show - VIDEO ENHANCED

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NEW YORK - April 1, 2010: The all new MINI Countryman, MINI’s biggest and boldest model, will make its U.S. debut during the New York International Auto Show.

Equipped with four doors, four individual seats and a four-wheel-drive system known as MINI ALL4, the MINI Countryman will be hitting the U.S. city streets and snow-covered back-roads early next year. Measuring 161.3 inches long and with a wheelbase of 102.2 inches, the MINI Countryman offers more passenger space than any other MINI vehicle, along with nearly 40 cubic feet of cargo space.

“The Countryman is the most striking addition to our vehicle lineup so far,” said Jim McDowell, Vice President, MINI USA. “And development of this vehicle has inspired our engineers and designers; the brand is taking on a new, even feistier, fun-loving attitude.”

Click PLAY to watch the MINI Countryman promo video

As a small crossover, the MINI Countryman bridges the gap between the classic MINI concept and a modern crossover vehicle. The MINI Countryman is a completely new car, unprecedented in the history of the MINI brand, though its likeness to the rest of its family is immediately apparent. While it is MINI’s largest production vehicle ever, it is still only a size “small,” and the company remains committed to the its core values... practicing fiscal, environmental and adrenal responsibility at all times.

MINI Countryman offers MINI fans more space and greater flexibility, as well as typical MINI fun. The extra interior space is made possible by the additional height of the body, and by the car’s longer wheelbase, which has grown nearly six inches compared to the hardtop.

A key feature that is unique to this model is the innovative Center Rail. The aluminum track stretches from the front to the rear of the cabin and offers storage for personal items, electrical and USB connections for seamless integration of smartphones and other devices and a large number of attachments to fit customers’ lifestyle.

MINI Countryman powertrain options include Cooper, Cooper S or Cooper S with ALL4. The Countryman will be the first crossover on the market to feature a turbocharged and direct-injected engine with VALVETRONIC technology, which together provide optimum performance and efficiency. And for those who are focused on gas mileage, MINI Countryman is expected to offer the best fuel economy in the crossover segment.

MINI Countryman is a one-of-a-kind crossover, and will stand out among its competitors in the segment and provide dynamic handling and an overall fun motoring experience. Like all MINI vehicles, the MINI Countryman promises a compelling value story through low free scheduled maintenance, great fuel efficiency, and the brand promises will be a competitive price point (Final pricing for the U.S. will be announced closer to the arrival on dealer lots).

Click PLAY to watch a the Mini E (electric) testimonial video