Mazda SKY Concept Powertrains and Premium Sporty Mazda8 Minivan on Display at Beijing Motor Show

Hiroshima, Mar 31, 2010; Mazda Motor Corporation will showcase the China premiere of its next-generation powertrains based on the Mazda SKY Concept at the 2010 Beijing International Automotive Exhibition, to be held from Friday, April 23 through Sunday, May 2, 2010. Mazda will exhibit the 'Mazda SKY-G' direct injection gasoline engine, the 'Mazda SKY-D' clean diesel engine and the 'Mazda SKY-Drive' highly-efficient automatic transmission. These all-new powertrains form the base of Mazda's strategy to improve average fleet-wide fuel economy 30% by 2015 compared to 2008 levels.

Also featured on the Mazda stand will be the Mazda8 minivan(1)(known in Japan as the Mazda MPV). This popular vehicle will be locally produced in conjunction with FAW Car Co., Ltd., one of Mazda's partners in China. It offers the best of all worlds: refined styling, outstanding driving performance and a premium, functional and comfortable cabin.

Mazda's stand at the Beijing show will also feature the Mazda Kiyora concept car. Kiyora comes with a number of next-generation eco-friendly technologies, such as the SKY-G engine, and achieves outstanding fuel economy.

Mazda will display a total of 16 vehicles spanning nine model lines, including the Mazda6 Ruiyi (Mazda Atenza) five-door hatchback ahead of its forthcoming sales launch, the Mazda2 (Mazda Demio) and Mazda3 (Mazda Axela).

The 2010 Beijing International Automotive Exhibition's press days will be April 23 and 24, the trade days will be April 25 and 26, and the public days will be April 27 through May 2, 2010.

Main exhibits

Concept car            Mazda Kiyora 
Reference exhibit      Mazda8 (Japanese specifications) 
Technology exhibits    Next-generation Mazda SKY-G(2) direct injection 
                        gasoline engine
                       Next-generation Mazda SKY-D(2) clean diesel engine
                       Next-generation Mazda SKY-Drive(2) automatic 
                        transmission 
Models currently 
on sale in China       Mazda2, Mazda2 Jinxiang (sedan), Mazda3, 
                       Mazda3 Sport, Mazda5, Mazda6, Mazda6 Ruiyi, 
                       Mazda6 Ruiyi HB, Mazda MX-5, Mazda CX-7 

(1) Mazda8 with Japanese specifications will be displayed as a reference vehicle.
(2) These are concept names for engines and transmissions that are scheduled to be introduced from 2011 onward.


The Mazda SKY Concept

Mazda is committed to significantly improving the core aspects of its vehicles that affect performance - engines, transmissions, and lighter vehicle weight - in order to achieve elevated driving pleasure together with outstanding environmental and safety features. The Mazda SKY Concept defines Mazda's approach to developing next-generation powertrains that will significantly improve the eco-friendliness and dynamic performance of all Mazda vehicles. The SKY Concept embodies Mazda's desire to ensure an "everlasting blue sky" under which drivers will always be able to enjoy the fun-to-drive pleasure afforded by owning a Mazda. The concept also reflects the "sky's the limit" aspirations of Mazda's engineers as they employ unconventional thinking to achieve optimal performance in every vehicle that bears the Mazda nameplate.

About Mazda

Mazda Motor Corporation started manufacturing tools in 1929 and soon branched out into production of trucks for commercial use. In the early 1960s, Mazda launched its first passenger car models and began developing rotary engines. Still headquartered in Hiroshima in western Japan, Mazda today ranks as one of Japan's leading automakers, and exports cars to the United States and Europe for over 30 years. For more information, please visit www.mazda.com.