Mercedes-Benz at the 2010 New York International Auto Show
World Premiere of the New-Generation R-Class and Model Offensive on the U.S. Market
NEW YORK - March 31, 2010: Following the successful start to the year with a clear rebound against the first quarter 2009, Mercedes-Benz is pushing forward with its model offensive on the U.S. market. Taking center stage at today's Mercedes press conference on the 2010 New York International Auto Show was the world premiere of the new-generation R-Class. The original SUV tourer has been extensively updated - including a completely redesigned front end.
A further highlight was the world premiere of the Mercedes-Benz SLS AMG GT3. The racing version of the SLS AMG boasts stunning design and throroughbred racing technology, and makes its debut to coincide with the market launch of the road-going version. On top of that are three attractive new E-Class models for the U.S. market - the debut of the E 350 BlueTEC marks the arrival of another incredibly clean and efficient driveline variant of the successful sedan, which holds a 35 percent share of its market segment in the U.S. and remains the undisputed number one in its class. In May, the U.S. market will also welcome the new E-Class Cabriolet and the E-Class Wagon, which comes to market as the E 350 4MATIC with permanent all-wheel drive.