Earnhardt Ganassi Racing - MCDONALD'SR USA TO PAIR WITH
2010 DAYTONA 500 WINNER JAMIE McMURRAY AS SPONSOR OF EARNHARDT GANASSI
RACING'S NO.1 CHEVROLET
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FOR IMMEDIATE RELEASE
Contact: Jarrod England at Earnhardt Chip Ganassi Racing with Felix
Sabates, 704-662-9642
MCDONALD'S(r) USA TO PAIR WITH 2010 DAYTONA 500 WINNER JAMIE McMURRAY AS
SPONSOR OF EARNHARDT GANASSI RACING'S NO.1 CHEVROLET
CONCORD, N.C. (March 25, 2010) - Earnhardt Ganassi Racing with Felix
Sabates officially announced today an agreement with McDonald's USA to
become a sponsor of the team's No. 1 Chevrolet driven by Jamie McMurray
in the NASCAR Sprint Cup Series (NSCS) for the balance of the 2010
season. The program, which debuted in Las Vegas earlier this month,
will include multiple races as the primary sponsor. The McDonald's
paint scheme will appear again, when the NSCS returns to Martinsville
Speedway, this Sunday, Mar. 28.
Notes of Interest:
More McDonald's: As part of the relationship, McDonald's iconic golden
arches will grace the hood of Jamie McMurray's red No. 1 McDonald's
Chevrolet for multiple races. They will also receive associate sponsor
placement on the No.1 Chevrolet for the remaining events in the 2010
NSCS season. In addition McDonald's will receive primary logo placement
on McMurray's firesuit, the pit equipment and crew uniforms. The
agreement will also include several activation elements aligned with
McDonald's overall marketing and community initiatives.
McMurray on the Track: The partnership with McDonald's comes on the
heels of the biggest win of McMurray's career in The Great American Race
- the Daytona 500. McMurray led the final two laps in the No. 1
Chevrolet, holding off a late race charge from Dale Earnhardt Jr. to
cross the finish line first. The victory marked McMurray's fourth win
in the NSCS and second with owner's Chip Ganassi and Felix Sabates. His
first win came in 2002 in his second start with Chip Ganassi Racing at
Charlotte Motor Speedway. Three of McMurray's four wins have come in
restrictor plate races. In fact, McMurray is one of only five current
drivers to own at least three restrictor plate wins. Overall McMurray
has four wins, 31 top-five, 81 top-10 and four poles in 263 career
NASCAR Sprint Cup Series starts.
McMurray Comes Home: McMurray broke into the NSCS in 2002 as a member
of the Chip Ganassi Racing with Felix Sabates team of drivers and spent
three full seasons there from 2003-05. Those three seasons are
statistically the best seasons of McMurray's career. In those three
years he had a combined 18 top-five finishes and 46 top-10s and competed
until the end for a spot in the 10-member Chase field every year. He
finished 13th, 11th and 12th in those three seasons. His 23 top-10
finishes in 2004 were tied for second most with Jimmie Johnson and
behind only Jeff Gordon in the NSCS.
Quoteboard:
John Lewicki, Sr. Director of Alliance Marketing, McDonald's: "We could
not be happier to be working with both the Earnhardt Ganassi team and
Jamie McMurray. The fact that Jamie is such a big McDonald's fan and
such a strong competitor on the track is going to offer us tremendous
opportunities to engage with NASCAR fans in surprising and compelling
ways throughout the season."
Steve Lauletta, Team President: "We have been working on this program
with McDonald's for some time now and I am sure that Jamie winning the
Daytona 500 didn't hurt but I also think it is a testament to the great
job that our competition side is doing on the track. McDonald's is an
iconic brand that only adds to the stellar group of partners that we
already have. We are very excited about this relationship that will be
a win-win for both parties. In addition there are a lot of creative
ideas that we are discussing to take advantage of Jamie's love of Big
Macs and the similarities of their names."
Jamie McMurray, Driver: "I couldn't be more thrilled about working with
McDonald's. As I said in victory lane at Daytona, I love having a Big
Mac after a big race, so I'm thrilled to have this opportunity.
Personally, this is great for me to represent such an iconic brand.
More importantly I believe this signing says a lot about the overall
direction of our organization"
About McDonald's
McDonald's USA, LLC, is the leading foodservice provider in the United
States serving a variety of wholesome foods made from quality
ingredients to more than 26 million customers every day. Nearly 90
percent of McDonald's 14,000 U.S. restaurants are independently owned
and operated by local business men and women. Customers can now log
online for free at any of the 11,000 participating Wi-Fi enabled
McDonald's U.S. restaurants. For more information, visit
www.mcdonalds.com <http://www.mcdonalds.com/> , or follow us on Twitter
(@McDonalds <http://twitter.com/McDonalds> ) and Facebook
(Facebook.com/McDonalds <http://www.facebook.com/McDonalds> ) for
updates on our business, promotions and products.
For more information log onto www.earnhardtganassi.com
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