Illume Software and Alert Notification Partner on Advanced Mobile Safety Solution

LAS VEGAS--CTIA Wireless 2010--Illume Software, the industry leader in location-based mobile safety solutions has teamed up with Alert Notification, the market leader for personalized emergency notification and health records services. Together, the companies will widen the product category by developing an enhanced version of Illume’s flagship mobile safety solution. The partnership builds upon Illume’s distracted driving application iZUP and includes Alert’s personalized emergency notification services in a bundled offering later this year. In addition to effectively eliminating cell phone related distractions for drivers, the new version of iZUP will include Alert’s potentially lifesaving personalized emergency notification service that informs ER clinicians of medical histories and unites family members and loved ones in an emergency.

“As families seek extra security and protection for their family members, Illume remains dedicated to delivering the next generation of mobile safety applications.”

Robert Smith, CEO and founder of Alert Notification said, “In an emergency, notification of family and friends averages 6+ hours and the injured person’s medical records often never reach emergency personnel. By combining the unique features of Alert’s MediCall™ and MediLife™ with the efforts of emergency medical providers, we deliver vital medical information when it’s needed most and reduce the notification time of family and friends down to approximately 10 minutes. As the only mobile application that effectively eliminates most cell phone related distractions, iZUP provides great peace of mind to drivers and their families or employers. The combinative effect of offering Illume and Alert Notification will not only create a powerful service but will raise the bar for mobile safety solutions.”

iZUP currently provides real-time notification to parents or account holders of a 911 event in addition to preventing distractions caused by incoming calls, emails, voice-enabled tweets, text messages and emails, and other unnecessary interruptions. The Alert partnership takes that service one step further, providing subscribers of the premium edition with fully trained 24/7/365 emergency operators who can connect family members in the event of an emergency and provide medical response teams with vital information.

“Through our partnership with Alert, we will deliver an enhanced mobile safety solution that greatly extends the possibilities for improving driver safety and medical response services,” said Mark J. Thirman, vice president of Illume Software, developers of iZUP. “As families seek extra security and protection for their family members, Illume remains dedicated to delivering the next generation of mobile safety applications.”

Easy to download at www.getizup.com, iZUP waits quietly in the background and automatically launches when it detects that a phone is in a vehicle traveling over a configurable trigger speed—typically 5mph. While driving, incoming calls are sent to voice mail and text messages are held until the vehicle stops and a driver can read and respond to them safely. iZUP also prevents outgoing communication while driving, yet always allows emergency calls to 911 and three authorized numbers, such as a parent’s cell phone in addition to a “white listed” application such as a navigation app. The Alert-enhanced version of iZUP will be available in the second half of 2010.

For parents of teen drivers, businesses, and anyone else on the roadways, iZUP offers a comprehensive, responsible driver safety solution. iZUP is available now on a variety of Blackberry, Windows Mobile, and Android handsets. To learn more and download iZUP now, please visit: www.getizup.com.

About Alert Notification

Alert Notification, LLC, provides a nationwide personalized emergency notification and health records service with a 24-hour hotline for accident and medical emergencies. The system complements and assists the efforts of emergency service personnel in notifying family or friends and providing vital medical information when an emergency occurs. For more information, please visit www.Alert-USA.com.

About Illume Software

With headquarters in the Boston area, Illume Software is led by experienced mobile, telecom, internet, and media veterans and boasts boards of prominent business, political, financial, and technology leaders. iZUP, a responsible solution to cell phone-related distracted driving, is the only “pure play” distracted driving solution and is the first of many products to come from the company. www.getiZUP.com