Mitsubishi Motors Announces I-Miev (UK) Pricing and Specifications

CIRENCESTER UNITED KINGDOM – March 23, 2010: Mitsubishi Motors (UK) is pleased to announce the on-sale price of the Mitsubishi innovative Electric Vehicle – the i-MiEV.

Price and Incentives
For orders delivered to the customer from January 1st 2011, to coincide with the UK government’s recently announced Consumer Incentive Scheme, the price has been set at Ł33,699 including VAT. The government grant will be worth Ł5,000 off the purchase price of qualifying electric and plug-in hybrid electric vehicles.

The ultra-low running costs of the i-MiEV are a key advantage over other cars, with additional incentives including

Only Ł115 fuel costs for 12,000 miles driving (Ł0.96 pence for a full charge)

Low servicing costs and downtime – only approximately 4 working parts compared to over 300 in a typical internal combustion engine

Exempt from road tax (saving approx Ł300 per annum)

First year capital allowances for fleet vehicles

Zero benefit-in-kind company car tax

Lower rate of VAT for domestic electricity

Exempt from congestion charge (saving up to Ł2,000 per annum)

Free parking in many London boroughs and cities such as Milton Keynes

Expected high residual values due to high demand outstripping supply for several years to come

Lance Bradley, Mitsubishi Motors UK’s MD
Lance Bradley, Mitsubishi Motors UK’s Managing Director, said:

“These are exciting times for the motor industry in the UK. This is the biggest change in the automotive industry since it began some one hundred years ago, so to be able to offer our zero emissions car for this price is a truly great achievement.

We are aware that, by their very nature, any new technologies always command a premium, which has been true for anything from plasma televisions to cars. Others make price claims and estimations, but we have a real vehicle that is available now and is proven in the real world.”

Customer Orders
Mitsubishi’s newly opened Electric Vehicle Centre in Central London has already taken its first orders for delivery in January, and enquiry levels have soared following the Government’s consumer incentive announcement on 25th February.

The Mitsubishi Electric Vehicle Centre has been operational for customer enquiries and demonstrations since mid-February and customers can contact the Centre on 0207 546 8331 or via email at imiev@mitsubishi-cars.co.uk.

Personalise with Bespoke Accessories
The i-MiEV’s award-winning design makes a big statement in its own right, but Mitsubishi Motors (UK) will also be offering a bespoke accessory programme for the i-MiEV.

Customers will be able to fully personalise their car from a wide range of environmentally friendly and premium accessories including floor mats made from bio-degradable bamboo fibre; specialist leather seat trims including a monogram service; and a special collection of exterior vehicle designs – from Union Jack Flags to special customer requests.

UKSpecification
The European Whole Type Vehicle Approved i-MiEV has been engineered to achieve a target Euro NCAP crash test rating of 4-stars and illustrates that customers do not need to compromise in any area.

The days of the ‘milk float’ mentality are truly over as the following specification proves.

Vital Statistics

Zero CO2 tailpipe emissions

Top speed 81 mph

Range 80 miles (EU combined mode, estimated)

Seating capacity – 4 adults, plus luggage

12-months / 12,500 miles service intervals

3-year warranty and pan-European accident and breakdown cover

Kerb weight – 1,105 KG

Dimensions – 3,475 (l) x 1,475 (w) x 1,610 (h)

Mechanical

47kW AC permanent magnet synchronous motor (max power)

1-speed fixed gear

Front McPherson strut and coil spring suspension

Rear 3-link de Dion suspension

Front stabilizer bars

Front 14" ventilated disc brakes

Rear 8" drum brakes

9" master vac brake boosters

ABS (Anti-lock Braking System) with EBD (Electronic Brake-force Distribution)

Brake assist

ASC (Active Stability Control)

Exterior

Alloy wheels

All-round ‘green’ glass

Colour-keyed front bumper

Projector type halogen headlamps with levelling device

Variable intermittent windshield wiper and washers

Black foldable and electronically controlled door mirrors

Rear combi LED lamps with clear glass

Colour-keyed rear bumper with rear fog lamp

Roof Spoiler with High-mount stop lamp

Tailgate intermittent wiper and washer

Interior

All-round electric windows

Central door locking with keyless entry

Driver’s and front passenger’s SRS front airbags

Side and curtain air bags

3-spoke leather wrapped steering wheel

Leather wrapped shift knob

Headlamp levelling device

Odo and Twin trip and Rest driving range meter

EV system check warning indicator

Activation complete buzzer and indicator

Batteryremaining indicator

Dusk sensor

Glove box with card holder

Instrument panel secret box (above glove box)

Front cup holders (floor console, front of the passenger)

Electrical manual air conditioner with deodorant filter

Front 2 speakers and Front 2 tweeters

Seat belt warning (driver, front passenger)

Front passenger air bag cut off switch

ASC on/off switch

EV Functions

eforce regeneration

Lightweight electronic power steering

On-board recharging system with cable (flat-to-full in 6-hours, 240V 13 A input)

On-board rapid charging system (flat-to-80 in 30 minutes)

Energy-saving drive mode (reduces output to 18kW)