The Ram Truck Brand to Present Marketing and Advertising Campaign for the Ram Heavy Duty

WHAT:

Fred Diaz, Ram Truck Brand President and CEO and Olivier Francois, Lead Executive for Marketing, Chrysler Group LLC will present the marketing and advertising campaign for the award-winning Ram Heavy Duty Pickup.

Since the separation from the Dodge Brand, the Ram Truck Brand has continued to establish its own identity and clearly define its customer. The brand has developed a comprehensive marketing and advertising strategy that connects with that customer on a deeper and more personal level than ever before.

The heavy-duty market is 30 percent of the segment; its customers are the most brand-loyal in the industry.

  WHERE:
  Chrysler Group LLC Headquarters
  1000 Chrysler Drive
  Auburn Hills, MI 48326

  WHEN:
  Wednesday, March 24, 2010
  Presentation 8:00 AM

  WHO:
  Fred Diaz, President and CEO, Ram Truck Brand, Chrysler Group LLC
  Olivier Francois, Lead Executive for Marketing, Chrysler Group LLC

  DETAILS:
  Please RSVP by Tuesday, March 23, to Dianna Gutierrez
  E-mail: dianna.gutierrez@chrysler.com.
  Phone: (248) 512-2921

  -###-

For more information, please visit the Chrysler media site at http://www.media.chrysler.com/.