Ford Extended Service Plan (ESP) Selects Ristken Software Services as Finance and Insurance Menu and Reporting Provider for Automotive Dealerships

DALLAS, March 15 -- Ford Extended Service Plan (ESP) has chosen Ristken Software Services as their partner to launch their ESP Profitlink Menu (F&I menu selling system) and ESP Profitlink Reporting (F&I reporting system). Both products will be used to assist and support Ford dealerships in finance and sales operations.

Ford Extended Service Plan (ESP) is a leader in administering and marketing extended service plans, and other protection products to automobile dealers. Ristken Software Services (Ristken), an enterprise-level provider of software solutions for the automotive industry, is the premier provider of automotive solutions for the retail automotive marketplace.

Ford ESP Profitlink offers web-based F&I reporting applications and menu selling solutions powered by Ristken. The menu selling system is designed to effectively present all F&I products to customers, at every transaction - while ensuring dealer compliance in all 50 states and Canada. The reporting system enables dealerships to more effectively manage and monitor their finance and sales department productivity while providing highly customized reports to run their operations.

"Ford is a significant client for Ristken, we are excited to be able to partner with the entire Ford ESP team and their dealer base," said Patrick DeMarco, President, Ristken. "Ristken is extremely pleased to be working with a renowned and respected company such as Ford Motor Company. "We are looking forward to working with Ford and helping them achieve their ESP initiatives."

"Ristken's Product Development & Customer Service teams are second to none," said Carey White, Ford ESP Program Manager. "Ford, Lincoln and Mercury dealerships using Ristken's menu and reporting tools are extremely satisfied. As a result, we expect these dealers to see a significant increase in F&I sales performance and customer satisfaction."

More information on Ristken Software products can be found by visiting Ristken's Web site at www.ristken.com.

About Ristken Software Services:

Since 1998, Ristken Software Services has delivered a suite of products and technologies to the automotive industry, which focus on increasing the productivity of both dealership Finance Management, and the insurance/warranty companies that service those dealerships to help manage employee performance and drive revenue, while simultaneously improving customer service levels. The company's software is used to track and report a wide variety of parameters, simplifying operations, improving profits and increasing employee productivity. Ristken Software Services also allow managers to generate a variety of documents from department profitability reports to sales and leasing contracts. The Web-based applications provide for 24/7 availability from anywhere in the World. Ristken's industry expertise and enterprise-level technology is in use at thousands of customers across the U.S. and Canada. For more information about the company and its products visit http://www.ristken.com/.