MONSTER ENERGY TEAMS UP WITH MERCEDES GP PETRONAS
Bahrain 14 March 2010 MONSTER ENERGY TEAMS UP WITH MERCEDES GP PETRONAS On the day of the first race of the highly-anticipated 2010 Formula One season, the MERCEDES GP PETRONAS team is pleased to confirm a new partnership with the energy drinks brand, Monster Energy. As an integral part of Monster's ongoing global push, the distinctive Monster Energy logo will feature on the helmets of the team's drivers, Nico Rosberg and Michael Schumacher, and on their silver racesuits from the first race of the season, the Bahrain Grand Prix on Sunday 14 March. Nick Fry, Chief Executive Officer of MERCEDES GP PETRONAS, commented: "We are delighted to welcome Monster Energy to MERCEDES GP PETRONAS as we get our season underway in Bahrain this weekend. Monster had their first taste of Formula One success last year and we are very pleased that they have chosen our team to continue and extend their sponsorship involvement with the sport. With the Monster Energy logo prominent on the helmets of our drivers, Michael and Nico, the Monster brand has a strong global platform for bringing their dynamic marketing to Formula One. We look forward to working with them over the course of the 2010 season." Mark Hall, President of Monster Energy, said: "At Monster Energy we don't hold back. Following our success with sponsoring the current Formula One World Champion Jenson Button in 2009, we're delighted to have stepped up our involvement in the sport and joined with the current Constructors' Champions MERCEDES GP PETRONAS. The team has such an exciting driver line-up with seven-time World Champion Michael Schumacher teaming up with emerging star Nico Rosberg and they will undoubtedly deliver Monster's 'Go Big' message to the hundreds of millions of fans around the world that follow every race. The team's competitive approach and commitment to achieving success is a perfect fit for Monster Energy as we continue to expand internationally." Monster Energy Monster Energy supports the sport. Be it MX, rally, insane distance jumping, SX, MotoGP, road racing, supermoto, off-road, FMX, skate, MTB, rock crawling, wake, mini bikes, surf, snow, BMX - name it - the athletes are rockin' Monster Energy more than anything these days. Check out all the types - Original Monster Energy, Monster Lo-Carb, Monster Assault, Monster Khaos, Monster's fruit juice hybrid dubbed "M-80," the party-friendly MIXXD, the ground-breaking Java Monster premium coffee & cream drink line supercharged with our Monster Energy blend, along with the new Monster Energy "Hitman" energy shot. The Monster Energy-backed guys and gals putting it on the line dig 'em - so will you. www.monsterenergy.com www.monsterarmy.com Media Contacts: Wolfgang Schattling: Tel. +49 711 178 4008, E: wolfgang.schattling@daimler.com Nicola Armstrong: Tel. +44 1280 844096, E: narmstrong@mercedes-gp.com Lars Soutschka: Tel. +49 711 178 4019, E: lars.soutschka@daimler.com Sabine Kehm: Tel. +49 170 247 5300, E: sabinekehm@aol.com (Michael Schumacher) Further information about MERCEDES GP PETRONAS is available on our media website: www.mercedes-gp.com/media The PDF attached is safe and free from viruses. If you no longer wish to receive this information, please reply to this email typing UNSUBSCRIBE in the Subject box.