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Volvo's Theme for This Year's TechnoClassica Show in Essen


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GOTHENBURG, SWEDEN – March 12, 2010: Volvo Cars is back at Europe's biggest show for classic cars and automobilia. The theme is connected to Volvo's long and rich history - "Volvo PV36 75 years".


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Streamlined history

At his year's TechnoClassica - held April 7 to 11 april - the Volvo PV36, nicknamed 'Carioca', will be focused upon. This year marks the 75th anniversary of its launch and bearing in mind the place it has in the automotive history's, let alone Volvo's own, this jubilee is worth celebrating.

On the stand will be not just one but three of these unusual Volvo models. But three cars in very different condition: one is just a rusty wreck which has spent most of its life in a peat bog; one is a restoration project partly assembled; the third example is maybe the most beautiful of all existing 'Cariocas', and there are less than 25 left today.

Only 500 were ever built and sold. Five percent of them have survived and ten percent of the survivors are present on the Volvo Cars Heritage stand at TechnoClassica!