BMW Welt - The Most Frequently Visited Attraction in Munich.

MUNICH – March 11, 2010: In just a short time, BMW Welt has become one of the most popular tourist attractions in Munich. Around five million people have visited BMW Welt since it opened in October 2007. With two million visitors a year, it is now number one in the list of Munich's most visited sights. With its unique features – the striking double cone and the flying cloud roof – this unusual structure is one of the first creations in a new generation of communication buildings for the 21st century. At the same time. BMW Welt is harmoniously integrated into the context of the Olympic Park architecture and the existing BMW buildings. The open architecture and transparent, complex glass facade allow lots of light into the interior space and open up the building to its environment.

The BMW Welt complex – consisting of BMW Welt, the BMW Museum and the BMW plant – provides a fascinating diversity of themes in one place and creates a brand experience that is unique throughout the world.

The recipe for the success of this experience is based on its wide-ranging diversity and regularly changing exhibitions and central themes. BMW Welt thus combines technology, design and innovation with lifestyle, dynamism and culture, acting as a public space for fascinating encounters and dialogues. In 2010, BMW Welt will once again be thrilling its guests with its very diverse programme of events.

January saw the start of the six lunchtime events to select the winner of the BMW Welt Jazz Award. The high point of this well-established cultural format will be the finals on 17 April. The popular "Mobility Tour" and "Family Time" will be taking place again in 2010, along with the many different guided tours through BMW Welt, which particularly meet the needs of families. And to end the year 2010 in classic style, concerts featuring top artistes are traditionally held in BMW Welt every Advent Sunday.

In 2010, in addition to the permanent exhibition, the BMW Museum will also be showing the BMW Concept Cars and the BMW Art Car created by the South African artist Esther Mahlangu as part of the world-famous BMW Art Car Collection will be moving into the BMW Museum in May.

Thanks to the new Production Mile, the BMW plant will once again be able to grant 150,000 visitors a glimpse of all the BMW production areas.

The re-opening of the BMW Museum in June 2008 marked the fulfilment of a dream that started with the concept for BMW Welt, the gateway to the brand. This is where the BMW plant tours start, and the BMW Museum opposite is connected directly with BMW Welt via a bridge. With BMW Welt, the BMW plant and the BMW Museum, visitors can experience every facet of the brand. Here, the authenticity and continuity, brand history and innovative production and technologies of BMW become tangible.