Brembo unveils ‘Bybre' brand

Italian auto component manufacturer Brembo has unveiled Bybre, a new global brand of components dedicated to the braking systems of motorcycles and scooters under 600 cc that will be manufactured exclusively in India as of now. The range of products, engineered in Italy, will be produced at the manufacturing facility of its wholly owned subsidiary Brembo Brakes India Ltd, at Chakan. The plant will cater to the domestic market as well as overseas requirements.

The company also launched the first Bybre product, a caliper exclusively designed and developed for use by Bajaj Auto on its motorcycles being built in collaboration with KTM, Austria, today. Mr Nicola Frambosi, Director, Motorcycle sales, Brembo group, said, “There is a worldwide market for the Bybre brand, and we are dedicating the Indian operations to it.” More products will be unveiled over the next 8-12 months, he said, adding that the company would develop specific products for other OEMs also.

Brembo Brakes has an installed capacity to make over a million units a year per annum, and is already producing unbranded braking systems for two-wheelers.

With nearly full capacity utilisation, the company is investing Rs 15 crore during 2010 to ramp-up capacity by 30 per cent, Mr S.N. Pangarkar, Executive Director and CEO, said. The company had a turnover of Rs 128 crore during 2009, and expects to grow 10 per cent during this year.

The Brembo Group has five business units, including the motorcycle unit that develops and makes braking systems for bikes, scooters and ATVs. The group has operations in 14 countries and 35 production sites and sales offices.

Source Indiacar.com Source : Business Line (Online Edition) (3/10/2010)