Senior Management Changes At Automobiles Peugeot

PARIS – March 9, 2010: Vincent Rambaud is appointed CEO of Automobiles Peugeot with effect from 2nd April; he will report to Jean-Marc Gales, Marques Director, PSA Peugeot Citroen.

Vincent Rambaud, 51, was previously Director of PSA Peugeot Citroën's Latin American zone.

Jean-Marc Gales, said : "Vincent Rambaud's international experience will be a strong factor in successfully meeting the challenge of Peugeot's globalisation, at a time when the Marque, on the strength of a new identity and a totally revamped, expanded range, is rediscovering a growth dynamic".

Peugeot's sales organisation is evolving

Peugeot's sales organisation is also evolving to enable it to achieve its triple ambition by the year 2015: move up 3 places in the world automobile marques rankings; make Peugeot a style benchmark; become mobility services leader.

From 2nd April 2010, a more compact, operational general management will see Peugeot's sales activities organised into four divisions:

France, under the leadership of Olivier Veyrier.

Northern Europe, under the leadership of Olivier Dardart, including Germany, Great Britain, Ireland, Austria, Switzerland, the Netherlands, Belgium and Luxembourg, the Baltic states, the Scandinavian countries, and the countries of Central and Eastern Europe.

Southern Europe, under the leadership ofRafael Prieto, covering Spain, Portugal, Italy, Greece, Cyprus, Malta and Turkey.

International, under the leadership of Jean-Philippe Imparato, including the priority development zones (Latin America, China, Russia), and all the other markets where the Marque is operational (Africa, Asia-Pacific, Middle East…).

Alongside these 4 operational divisions, the Peugeot Management Committee includes 5 unchanged "Specialist" divisions:

Marketing and Communication: Xavier Peugeot

BtoB (sales to professionals): Marcel de Rycker

VO (used vehicles): Olivier Quilichini

Network Development and Quality: Daniel Rollet

Parts and Service Sales: Serge Habrant