Honda Launches New Body And Paint Programme

SLOUGH, UNITED KINGDOM – March 8, 2010: Honda (UK) has launched the Honda Accident Repair Programme (HARP), which manages the repair of customer cars after an accident. The new programme offers benefits such as a guaranteed replacement car regardless of accident type and significantly raises the industry benchmark for customer service in this area.

HARP benefits for customers

Guaranteed Honda replacement car provided regardless of accident type – unique to Honda

One call to Honda Happiness Accident Assistance and all arrangements are taken care of, ensuring customer care is HARP’s ultimate priority before, during and post repair

Nationwide network of committed approved repairers

Service levels significantly above the industry benchmark

Sally Smith, Head of Aftersales & Parts Operations, Honda (UK), said: “Having appointed first-class industry partners to operate HARP along with Honda, the process is much simpler and better aligned with the rest of Honda’s products and services and reflects its customer-focused approach.”

Honda (UK) is now writing to customers to inform them of the new programme benefits and crucially, what to do if they are involved in an accident. Honda hopes HARP will increase customer retention, provide more repair jobs to the network and improve overall customer service.

Guaranteed replacement car

Rationalised network

Partnerships

For example, HHAA is managed by Accident Exchange, who will work with Hondacare Assistance and provide a unified recovery service. Nexa and Sikkens paint brands have been chosen as Honda’s approved paint products. Nexa is aligned to IRIS Coatings and Sikkens with UPD (UK) Limited as their respective, preferred paint distribution partners. Having support from major distribution networks allows affiliated Bodyshops a clear choice of supplier that meets their needs and underpins the whole programme.

By developing key strategic partnerships and working collaboratively, all parties have removed cost from the after-accident supply chain while ensuring the programme delivers exceptional customer service.

Honda’s vision is now focused on developing relationships with key work providers and ensuring the number of Honda’s being repaired in the dealer network increases year on year. Affiliated Bodyshops benefit from increased work and enhanced relationships with dealers.

Training