TUESDAY: Maritz Automotive Research Group to Host Conference Call to Announce New Findings on the Effectiveness of the Cash for Clunkers Program

CARS program created significantly more incremental automobile sales than previously reported

ST. LOUIS, March 4 /PRNewswire-USNewswire/ -- On Tuesday, March 9, Maritz, a leading global provider of automotive research, will hold a press conference call to announce new research findings that reveal that the Car Allowance Rebate System (CARS) succeeded in creating significantly more incremental sales than previously estimated without negatively impacting future automotive sales. The survey of 36,000 new car buyers and lessees is the most comprehensive study of consumer response to the program. Dave Fish, PhD, vice president of Maritz Automotive Research Group and author of the study, will present the findings and participate in a Q&A session.

  WHAT:
  Press conference call on new research on Cash for Clunkers

  WHEN:
  Tuesday, March 9, 2010
  11:00 a.m. EST

  WHO:
  Dave Fish, PhD, vice president, Maritz Automotive Research Group

  DIAL-IN:
  Inside the U.S.: (877) 276-7541
  International: (706) 643-2675
  Conference ID #: 61065994

  About the Maritz Automotive Research Group

The Maritz Automotive Research Group (ARG) is one of the world's leading providers of automotive consumer research. Based in Toledo, Ohio, the group also has offices in Detroit, Los Angeles, Nashville, Toronto, Hamburg and London. Maritz currently conducts customer satisfaction programs that cover 70 percent of the new cars and light trucks sold in the United States. In support of these programs, Maritz conducts more than one million telephone interviews and mails more than 40 million questionnaires each year. More than 17,000 North American and European automotive dealers have access to their customer satisfaction analysis and other research results on Web sites created and managed by Maritz.