Volkswagen of America Announces February 2010 Sales
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SEE ALSO: Volkswagen Buyers Guide
HERNDON, Va., March 2, 2010; Volkswagen of America, Inc. today reported February 2010 sales of 18,116 total units, representing a 32.6 percent increase over February 2009. With 2010 year-to-date sales of 36,135 total units, up 36.9 percent over the same period of 2009, the Volkswagen brand continued its strong start for 2010.
The practical Tiguan, which continues to gain greater market acceptance, showed an 18.6 percent month-over-month growth in sales during February, and with total Tiguan sales of 1,690 units it represented a 94 percent jump versus the same period in 2009. With more consumers placing greater emphasis on efficiency and sustainability, Volkswagen's line of clean diesel TDI models continued to perform extremely well.
Volkswagen's sixth generation GTI, honored as Automobile Magazine's 2010 Automobile of the Year, posted its best sales month since August of 2008 with sales of 1,278 units. The Passat sedan and wagon also enjoyed strong February sales, with 1,627 total units, representing their highest month of sales since December of 2008 and August of 2009 respectively.
"February marks Volkswagen's eighth consecutive month of sales growth, which can be attributed to our brand's full range of 13 different models," said Mark Barnes, Chief Operating Officer, Volkswagen of America, Inc. "Our newer models such as Tiguan, Routan, CC, and all-new GTI continue to gain awareness and consideration with consumers. Our no-charge Carefree Maintenance Program, which provides full vehicle maintenance coverage for the first three years or 36,000 miles of the vehicle's lifespan, is also resonating well with consumers and helping drive showroom traffic."
Volkswagen of America, Inc.
Founded in 1955, Volkswagen of America, Inc. is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. Volkswagen is one of the world's largest producers of passenger cars and Europe's largest automaker. Volkswagen sells the Eos, Golf, New Beetle, New Beetle convertible, GTI, Jetta, Jetta SportWagen, Passat, Passat wagon, CC, Tiguan, Touareg and Routan through approximately 600 independent U.S. dealers. All 2010 Volkswagens come standard-equipped with Electronic Stabilization Program. This is important because the National Highway Traffic Safety Administration (NHTSA) has called ESC the most effective new vehicle safety technology since the safety belt. Visit Volkswagen of
America online at www.vw.com to learn more.
VW-US Snapshot ---------YEAR TO-DATE ---------
February- February- Yr/Yr % February-10 February-09 Yr/Yr %
10 Actual 09 Actual change YTD Actual YTD Actual change
--------- --------- ------ ---------- ---------- ------
Rabbit/Golf 810 666 21.6% 1,422 1,489 -4.5%
GTI A5/A6 1,278 479 166.8% 2,211 1,021 116.6%
R32 (1) 85 -101.2% (1) 120 -100.8%
--- --- --- ---
Total Rabbit/
Golf/GTI/R32 2,087 1,230 69.7% 3,632 2,630 38.1%
Jetta Sdn 6,430 5,199 23.7% 13,999 10,484 33.5%
SportWagen
A5/A6 1,398 784 78.3% 2,722 1,737 56.7%
----- --- -----
Total
Jetta 7,828 5,983 30.8% 16,721 12,221 36.8%
New Beetle
- Coupe 1,430 899 59.1% 3,373 1,472 129.1%
- Convertible 311 374 -16.8% 535 595 -10.1%
--- --- ---
Total New
Beetle 1,741 1,273 36.8% 3,908 2,067 89.1%
Eos 355 510 -30.4% 680 879 -22.6%
Passat Sdn 1,383 761 81.7% 1,967 1,701 15.6%
Wgn 244 211 15.6% 416 403 3.2%
--- --- ---
Total Passat 1,627 972 67.4% 2,383 2,104 13.3%
CC 1,383 1,808 -23.5% 3,274 2,880 13.7%
Tiguan 1,690 871 94.0% 3,114 1,633 90.7%
Touareg 285 510 -44.1% 599 824 -27.3%
Routan 1,120 503 122.7% 1,824 1,166 56.4%
TOTAL 18,116 13,660 32.6% 36,135 26,404 36.9%
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