American Honda Reports February 2010 Sales
 |
SEE ALSO Honda Buyers Guide
SEE ALSO Acura Buyers Guide
Honda Division up 12.2 percent; Acura Division up 16.7 percent
TORRANCE, Calif., Mar. 2, 2010; American Honda Motor Co., Inc., posted February sales of 80,671, an increase of 12.7 percent when compared to February 2009 results of 71,575, the company announced today. American Honda year-to-date sales of 148,150 represent an increase of 8.2 percent based on the daily selling rate*.
Honda Division posted February sales of 71,732, an increase of 12.2 percent versus February 2009. The Accord lineup resulted in the most sales of any Honda nameplate for the month with 22,456, an increase of 40.6 percent. Additional models with year-over-year sales increases included the Civic, up 5.0 percent to 16,471; and the Odyssey, up 11.4 percent to 7,452.
"A year ago the economy and our industry were at a low point marked with great uncertainty," said John Mendel, executive vice president of sales for American Honda. "While we remain cautious, we're happy to see customers actively seeking Honda products like the all-new Accord Crosstour."
Acura Division sales increased 16.7 percent to 8,939. The MDX led the division with sales of 3,266, an increase of 64.9 percent.
*The daily selling rate (DSR) is calculated with 24 days for February 2010 and 24 days for 2009. Year-to-date, the DSR is calculated with 48 days for 2010, versus 50 days for 2009. All percentages reflect DSR.
For more information about Honda vehicles, please visit www.honda.com. For media inquiries please visit www.hondanews.com. For more information about Acura vehicles, please visit www.acura.com. For media inquiries please visit www.acuranews.com.
American Honda Vehicle Sales For February 2010
Month-to-Date Year-to-Date
February February DSR** February February DSR**
2010 2009 % Chg. 2010 2009 % Chg.
--------- -------- ------ -------- -------- ------
American Honda Total 80,671 71,575 12.7% 148,150 142,606 8.2%
--------------------
Total Car Sales 46,111 40,960 12.6% 87,749 81,492 12.2%
Total Truck Sales 34,560 30,615 12.9% 60,401 61,114 3.0%
Honda Total Car
Sales 41,447 35,991 15.2% 79,183 71,592 15.2%
Honda Total Truck
Sales 30,285 27,925 8.5% 52,896 55,499 -0.7%
Acura Total Car
Sales 4,664 4,969 -6.1% 8,566 9,900 -9.9%
Acura Total Truck
Sales 4,275 2,690 58.9% 7,505 5,615 39.2%
Domestic Car Sales * 38,524 31,104 23.9% 73,916 61,666 24.9%
--------------------
Honda Division 36,114 28,614 26.2% 69,520 56,859 27.4%
Acura Division 2,410 2,490 -3.2% 4,396 4,807 -4.7%
Domestic Truck Sales * 34,371 26,912 27.7% 59,673 53,001 17.3%
----------------------
Honda Division 30,096 24,222 24.3% 52,168 47,386 14.7%
Acura Division 4,275 2,690 58.9% 7,505 5,615 39.2%
Import Car Sales 7,587 9,856 -23.0% 13,833 19,826 -27.3%
----------------
Honda Division 5,333 7,377 -27.7% 9,663 14,733 -31.7%
Acura Division 2,254 2,479 -9.1% 4,170 5,093 -14.7%
Import Truck Sales 189 3,703 -94.9% 728 8,113 -90.7%
------------------
Honda Division 189 3,703 -94.9% 728 8,113 -90.7%
----------------- --- ----- ----- --- ----- -----
MODEL BREAKOUTS BY
DIVISION
Honda Division Total 71,732 63,916 12.2% 132,079 127,091 8.3%
-------------------- ------ ------ ---- ------- ------- ---
Fit 2,925 4,247 -31.1% 5,622 8,992 -34.9%
Accord * 22,456 15,976 40.6% 43,215 32,557 38.3%
Memo: Accord
Hybrid 0 0 0 1
Memo: Accord
Crosstour*** 2,432 0 4,169 0
Civic * 16,471 15,687 5.0% 31,164 29,885 8.6%
Memo: Civic
Hybrid 346 1,362 -74.6% 599 2,438 -74.4%
S2000 10 80 -87.5% 25 156 -83.3%
Insight 2,014 0 3,321 0
FCX 0 0 0 0
FCX Clarity 3 1 200.0% 5 2 160.4%
-------------- --- --- ----- --- --- -----
Odyssey * 7,452 6,692 11.4% 12,315 12,091 6.1%
Pilot * 6,672 6,678 -0.1% 11,537 13,357 -10.0%
CR-V * 11,828 12,370 -4.4% 21,500 25,513 -12.2%
Element * 919 1,079 -14.8% 1,655 2,231 -22.7%
Ridgeline 982 1,106 -11.2% 1,720 2,307 -22.3%
------------ --- ----- ----- ----- ----- -----
Acura Division Total 8,939 7,659 16.7% 16,071 15,515 7.9%
-------------------- ----- ----- ---- ------ ------ ---
RSX 0 0 0 0
TL * 2,410 2,490 -3.2% 4,396 4,807 -4.7%
TSX 2,123 2,293 -7.4% 3,929 4,699 -12.9%
RL 131 186 -29.6% 241 394 -36.3%
----- --- --- ----- --- --- -----
MDX * 3,266 1,981 64.9% 5,624 4,105 42.7%
ZDX * 159 0 331 0
RDX * 850 709 19.9% 1,550 1,510 6.9%
--------- --- --- ---- ----- ----- ---
Selling Days 24 24 48 50
* Honda and Acura vehicles are made of domestic & global sourced parts.
Accord includes Crosstour, Hybrid.
** Daily Selling Rate
*** Accord Crosstour sales are recorded in Honda total truck sales and
Honda domestic truck sales.
Month-to-Date Year-to-Date
February February DSR** February February DSR**
2010 2009 % Chg. 2010 2009 % Chg.
--------- -------- ------ -------- -------- ------
Hybrid 2,360 1,362 73.3% 3,920 2,439 67.4%
Company News On-Call: http://www.prnewswire.com/comp/372013.html