Iteris’ SafetyDirect, with PeopleNet’s Wireless Connectivity, Named One of Heavy Duty Trucking’s Top 20 Products for 2009

MINNEAPOLIS & SANTA ANA, Calif.--Iteris, Inc. (NYSE Amex: ITI), a leader in the traffic management market that focuses on the application and development of advanced technologies, and PeopleNet®, a provider of innovative Internet-based and integrated onboard computing and mobile communications systems for effective fleet management, today announced that Heavy Duty Trucking (HDT) has named Iteris’ SafetyDirect™ software, with PeopleNet’s wireless connectivity, to its Top 20 Products for 2009. The list will be published in the magazine’s March 2010 issue.

“Iteris is committed to delivering innovative products that make a real impact in the industry”

From hundreds of products and services introduced in 2009, HDT editors, with over 100 years of combined industry experience, selected 50 nominees as Best of the Best new products from 2009. Then three industry veteran judges refined those nominees, selecting HDT’s Top 20.

Iteris’ SafetyDirect software analyzes driver performance data captured by Iteris’ AutoVue® lane departure warning (LDW) system, such as excessive curve speed or lane changes without using a turn signal, and relays this information to fleet operators through PeopleNet’s onboard and mobile communications system and Iteris’ Safety Direct data server. This integrated system provides a warning to fleet operators if their drivers are having difficulty staying in their lanes; often a first indicator of potential problems. In turn, fleet operators can take action if warranted and communicate with drivers about their findings.

“Iteris is committed to delivering innovative products that make a real impact in the industry,” said Abbas Mohaddes, Iteris’ president and chief executive officer. “I believe the ability to collect and analyze LDW data in real-time is a major step towards assisting fleet safety managers in their efforts to proactively manage large truck safety initiatives. The system also creates a unique opportunity to initiate contact with drivers prior to an accident, potentially saving lives and significant expense. This award demonstrates the commitment Iteris has made to service the truck market and validates the research and development effort which has continued to produce state-of-the-art safety innovations with truckers in mind. We are honored that Heavy Duty Trucking Magazine has recognized Iteris’ SafetyDirect software with PeopleNet’s wireless connectivity as one of the Top 20 Products for 2009.”

PeopleNet CEO Ron Konezny added, “This honor really recognizes how important the integration of powerful third-party applications with onboard and mobile communications systems is for the trucking industry—in this case to help meet legislated safety standards and maintain a responsible public image. Driver performance notification gives fleet operators and safety managers tools for immediately minimizing risk associated with accidents related to driver fatigue and negative driving behavior.”

Research conducted by the American Association of State Highway and Transportation Officials (AASHTO) revealed that 58 percent of total automotive-based fatalities were related to lane departures in 2006. The organization estimates that a lane departure occurs every 21 minutes in the United States. Iteris’ Safety Direct software and AutoVue Lane Departure Warning systems are part of a comprehensive suite of active safety driver assistance features designed to help reduce the number of motor vehicle crashes and the severity of crash-related injuries.

About PeopleNet

PeopleNet is exclusively focused on providing innovative Internet-based and integrated onboard computing and mobile communications systems to improve North America’s trucking industry’s fleet management. Its products are used by nearly 1,500 truckload, LTL, private, and service fleets in the United States and Canada, including several Fortune 500 companies. Reputed for its customer-driven technological innovation, unparalleled flexibility, and proactive customer care, PeopleNet was the first major technology provider to offer Internet-based communications to the transportation industry 15 years ago. Since then, the company annually reinvests 100 percent of its profits into the business for aggressively developing new products that continue to improve fleet management. Industry recognition of the company’s leadership includes: Inbound Logistics Top 100 Award; Food Logistics’ 100 Top Technology Solutions and Service Providers; Frost & Sullivan Market Engineering Award; M2M Value Chain Award; and Ernst & Young Entrepreneur of the Year Award. For more information about PeopleNet and its products, call (888) 346-3486, or visit www.peoplenetonline.com. Iteris’ Safety Direct and PeopleNet Awarded Top 20 Product for 2009/3-3-3-3

About Iteris, Inc.

Iteris, Inc. is a leader in the traffic management market focused on the development and application of advanced technologies that reduce traffic congestion, minimize the environmental impact of traffic congestion, and improve the safety of surface transportation systems. Combining outdoor image processing, traffic engineering, and information technology, Iteris offers a broad range of Intelligent Transportation Systems and driver safety solutions to customers worldwide. Iteris is headquartered in Santa Ana, California with offices throughout North America and in Europe, and Asia. Investors are encouraged to contact us at 888-329-4483, or at www.iteris.com.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This release may contain forward-looking statements, which speak only as of the date hereof and are based upon our current expectations and the information available to us at this time. Words such as "believes," "anticipates," "expects," "intends," "plans," "seeks," "estimates," "may," "will," “can,” and variations of these words or similar expressions are intended to identify forward-looking statements. These statements include, but are not limited to, statements about the performance, acceptance, and expected benefits of our technology including our AutoVue Lane Departure warning systems and the Safety Direct software, our market opportunities both domestically and abroad and our strategies and our future prospects. These statements are subject to change and we undertake no obligation to revise or update publicly any forward-looking statements for any reason. These statements are not guarantees of future performance and are subject to certain risks, uncertainties, and assumptions that are difficult to predict. Therefore, our actual results could differ materially and adversely from those expressed in any forward-looking statements as a result of various factors.

Important factors that may cause such a difference include, but are not limited to our ability to introduce, manufacture, market, and gain broad market acceptance of the SafetyDirect software; customer budgets and timing constraints; the impact of product offerings from competitors and other competitive pressures; potential unforeseen technological challenges or changes in technology that may require reengineering; the availability of components for our products; and the general economic and political conditions and specific conditions in the markets we address. Further information on Iteris, Inc., including additional risk factors that may affect our forward looking statements, is contained in our Annual Report on Form 10-K, our Quarterly Reports on Form 10-Q, our Current Reports on Form 8-K, and our other SEC filings that are available through the SEC's website (www.sec.gov).