Peugeot Has Ann Summers Party Organisers Purring With Delight

PARIS – February 25, 2010: Perhaps it is the allure of the ‘Motion & Emotion’ ad campaign or the sheer animal magnetism of the Lion’s supple new form, but the exclusive supply of 80 new Peugeot cars to Ann Summers – the UK’s leading purveyor of all things sexy – has the Party Organisers who’ll be driving the cars, purring all over them.

Ann Summers chose a mix of Peugeot 107, 207 and 308 models to keep its top selling Party Organisers on the move. The choice, according to Kyle Rowe, Party Plan Director at Ann Summers, reflects the desirability and environmental performance of Peugeot cars:

“Our top Party Organisers travel many miles in their work so we want to ensure the cars they drive make them happy while also reflecting our brand values. Obviously environmental performance is important to us, while quality and fuel economy matters to them. The fact that they look great and are enjoyable to drive has made the purchase decision very easy.”

Phil Robson, Peugeot Fleet Director, said: ‘We’re delighted that Ann Summers has selected a range of Peugeot cars, above others, for its preferred choice of transport. The pleasure in driving cars that are fun and dynamic motivates all of us, so we fully understand the importance they place on desirability, style and quality.”