Research and Markets: Manufacturer-Branded and Dealer-Intermediated Motor Insurance and Assistance in Europe

DUBLIN--Research and Markets (http://www.researchandmarkets.com/research/e60889/manufacturerbrand) has announced the addition of the "Manufacturer-Branded and Dealer-Intermediated Motor Insurance and Assistance in Europe" report to their offering.

“Manufacturer-Branded and Dealer-Intermediated Motor Insurance and Assistance in Europe”

Finaccords report titled Manufacturer-Branded and Dealer-Intermediated Motor Insurance and Assistance in Europe amalgamates comprehensive and in-depth research covering 26 countries in Europe, namely: Austria, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, France, Germany, Greece, Hungary, Ireland, Italy, Norway, Netherlands, Poland, Portugal, Romania, Russia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, Ukraine and the United Kingdom. Based on a survey of 1,370 dealers in these countries, in addition to an investigation covering up to 37 manufacturers and importers in each territory, the study delivers unique insights into the market for packaging motor insurance and road assistance in conjunction with sales of new and used passenger cars bought by consumers through the automotive trade distribution channel. Moreover, the research also generates data describing the size, in terms of policies and premiums, for the market for manufacturer-branded and dealer-intermediated motor insurance in each country.

In addition to this unique market data, the survey results are also used to measure the extent to which automotive dealers and manufacturers actually intermediate motor insurance in each country, to calculate average customer take-up rates for motor insurance at the point of sale, and to understand relationships between manufacturers or importers and external motor insurance and assistance providers for branded or endorsed programs.

You may be able to use this report and the PartnerBASE that accompanies it in one or more of the following ways:

understand the current size and future potential of the market for manufacturer-branded and dealer-intermediated motor insurance and assistance on a Europe-wide basis;
appreciate the extent to which the automotive trade represents a viable distribution channel for motor insurance in each country and the competition that it faces from rival distribution systems;
benchmark the degree of competitive intensity recorded by the research for distributing motor insurance policies through the point of sale; evaluate the potential for establishing partnerships with automotive brands or their local importers for branded or endorsed motor insurance and assistance propositions;
track the involvement in this field of leading national and international competitors including ARC Europe, AXA, Europ Assistance, If, Mapfre Asistencia, Mondial Assistance, Nrnberger, RBS Insurance, Vienna Insurance Group and Zurich.

Key Topics:

0.0 EXECUTIVE SUMMARY

Motor insurance sold by manufacturers and dealers amounts to a 7.30 billion market across Europe
Swedens automotive trade has been most successful in retaining its distribution channel share
while Ireland, Denmark, France, Portugal and Switzerland are the least promising markets
On average, dealerships in Russia collaborate with the highest number of insurance underwriters
Dealers are most likely to adhere to captive propositions in Denmark, Belgium, Sweden and the UK
Overall take-up rates at the point of sale are highest among buyers of new cars in Bulgaria
A clear majority of manufacturers and importers have organised official motor insurance programs
although relationships with insurance providers seem invariably to be made at the national level
Road assistance schemes have been set up by over 90% of automotive brands in most countries
with manufacturer relationships sought after by both international and local assistance firms
Motor insurance will remain a key sector within the wider market for automotive financial services

1.0 INTRODUCTION

What is this report about?
The focus of the report is on motor insurance related to the sale of passenger cars to individuals
Rationale
Financial services provision is crucial to the profitability of automotive entities
and extends to a range of insurance, warranty and assistance concepts
although published information on these markets remains at a premium
Changes in the structure of the dealer channel have implications for automotive financial services
Methodology
Dealer survey
Manufacturer survey
Finaccord
Definitions
PartnerBASE

2.0 EUROPEAN OVERVIEW

Introduction
Passenger vehicle data
Europes passenger car parc is characterized by slow but predictable growth
Countries in Eastern and South-Eastern Europe provide the best growth opportunities
with sales to commercial customers and fleet buyers outstripping the regional average
The boom in imported vehicles helps Poland to achieve rapid growth in sales of used cars
There is ample scope for growth in sales of used cars in Eastern and South-Eastern Europe
New vehicle registrations are characterised by patriotic tendencies in several countries
although brands such as Honda, Hyundai, Suzuki and Toyota are all making steady progress
Motor dealer data
The number of franchised dealers begins to grow following the low point reached in 2003
with the sale efficiency of five countries setting the standards for the rest of Europe
Dealer survey results - motor insurance
Dealer penetration rates for motor insurance reach 90% or more in a half of the countries reviewed
On average, Russian dealerships liaise with over eight underwriters each for motor insurance
A number of countries are characterised by the high penetration of captive-only propositions
Average take-up rates for motor insurance are weakest among buyers of new cars in Denmark
with France and Switzerland also below the 10% threshold in terms of overall take-up rates
Across Europe, slightly over a third of used cars sold by dealers are insured at the point of sale
with Poland, Turkey, Slovakia and Norway achieving the highest overall take-up rates
Manufacturer/importer survey results - motor insurance
A clear majority of manufacturers and importers have established motor insurance schemes
Market size - dealer-intermediated motor insurance
Car dealerships: a viable motor insurance distribution channel for manufacturers and insurers?
Dealer-intermediated motor insurance in Europe is worth around 7.30 billion in gross premiums
with Italy, Germany, Russia and the UK the largest markets in terms of outright value
although with the automotive trade in Sweden holding the highest share of the personal market
Conditions for dealer-intermediated motor insurance are much tougher in a number of markets
Manufacturer/importer survey results - road assistance
Over 90% of manufacturer brands have an official program in 20 of the 26 countries investigated
although this activity is apparently less developed in Bulgaria, Russia, Slovenia and Ukraine
Road assistance markets are populated by both international and local competitors
with some manufacturer brands operating their own assistance service in certain countries
Manufacturers captive finance operations
Financial services constitute a crucial source of profitability to major automotive groups
although the sale of a 51% stake in GMAC by General Motors is a significant development

3.0 REGIONAL OVERVIEW For more information visit http://www.researchandmarkets.com/research/e60889/manufacturerbrand