Sportsmedia Technology Corporation Receives Contract Renewal from ESPN for NASCAR Events

DURHAM, N.C.--SportsMEDIA Technology Corporation, the award-winning provider of graphics, statistics and video enhancement solutions, today announced a contract renewal with ESPN covering the telecasts of NASCAR events through 2014. Under the terms of the contract, SportsMEDIA will continue as ESPN’s data and graphics integration and presentation partner for all of ESPN’s telecasts of NASCAR events for the next five years.

“SportsMEDIA is delighted to continue our long-standing and very successful partnership with ESPN on both the Sprint Cup and Nationwide series”

SportsMEDIA will continue to provide multiple SportsMEDIA graphics and display products to ESPN under the contract.

SportsMEDIA’s DMX Switchboard, the core technology behind all of SportsMEDIA’s graphics and display products, synchronizes multiple live real-time data sources with historical statistics and graphic assets to create a single SportsMEDIA comprehensive on-site information database for ESPN. SportsMEDIA’s DMX Switchboard also provides multiple real-time interface ports for the publication of SportsMEDIA’s on-site content to multiple on-air and off-air display devices. All DMX Switchboard interface ports are configurable based upon the type of device plugging into the Switchboard. DMX interface ports can provide access to content in four different ways, including on a request basis, by continually pushing content to display devices, by receiving real-time data and by importing files of archived data and graphics.

In a typical ESPN NASCAR broadcast, SportsMEDIA’s DMX Switchboard is configured to support up to six inputs and up to 20 outputs. Each device that plugs into the DMX Switchboard services a different audience’s need for access to on-site data. As an example, SportsMEDIA’s Interactive Touch-screen Electronic Media Guides serve on-air talent and announcers, while SportsMEDIA’s Autograph®” device generates the constant on-air “crawl” of information that appears to the viewer at home. Other SportsMEDIA supplied devices service the needs of the backstage ESPN production team in crafting the best show possible.

“SportsMEDIA is delighted to continue our long-standing and very successful partnership with ESPN on both the Sprint Cup and Nationwide series,” said Gerard J. Hall, president of SportsMEDIA. “Working with ESPN on NASCAR is like working with NASA on the space program -- both environments are hyper-challenging and demand sound technical solutions. The process of meeting these demands inevitably generates and incubates cutting-edge technology that can be spun-off and applied to other areas. We look forward to this mutually beneficial phenomenon continuing.”

SportsMEDIA has been providing service to ESPN’s NASCAR broadcasts since 1991. The 2010 NASCAR season kicked off on the weekend of February 13, 2010 with Speedweek at the Daytona International Speedway in Daytona, Florida.

About SportsMEDIA Technology Corporation

SportsMEDIA Technology Corporation, headquartered in Durham, NC, is a leading provider of graphics, statistics and video enhancement software and services for live television sports broadcast networks. Founded in 1988, SportsMEDIA pioneered the first real-time scoring and wireless data system. SportsMEDIA continues to develop and deliver customized products and services to enhance the production quality and viewers’ experience of sporting events. The company has won 15 Emmy awards since 1993. SportsMEDIA’s solutions have been used at the most prestigious sporting events including the Super Bowl, NBC Sunday Night Football, the Indianapolis 500, the NCAA Final Four, the Kentucky Derby, ESPN Summer and Winter X Games, NBA on TNT, NASCAR and NHL. SportsMEDIA’s customers include all major broadcast television companies as well as several regional and specialty sports networks. For more information, visit www.sportsmedia.com.

About SportsMEDIA’s Data Matrix Switchboard

SportsMEDIA’s DMX Switchboard was created to meet the rigorous demands of NASCAR on ESPN. The DMX Switchboard has since developed into the core technology behind the products and services SportsMEDIA provides to ESPN’s X-Games, the Super Bowl, the Indy Racing League, the Kentucky Derby and multiple Studio Shows.