BMW Concludes Creative Pitch Process

MULGRAVE, AUSTRALIA – February 22, 2010: BMW Group Australia announced today that BADJAR Ogilvy has been confirmed as the company’s creative agency, following a creative review process which began last year.

BADJAR Ogilvy, which has been BMW’s creative partner for over 10 years, will be responsible for above the line activities for BMW in Australia.

In addition, the agency has also picked up below the line, digital and dealer advertising.

BMW Group Australia General Manager of Marketing, Tom Noble, thanked all of the agencies who took part in the creative pitch and welcomed the extended partnership with BADJAR Ogilvy.

“BMW is delighted to extend the long term and successful partnership with BADJAR Ogilvy,” he said.

BMW commenced a review of its advertising creative agencies roster last year, in line with its objective of reviewing such arrangements every five years.

BMW is currently the most successful premium automotive brand in Australia and is acknowledged, by the Dow Jones Sustainability Index, as the word’s most sustainable car manufacturer