ASA Press Release - Hartford Motor Speedway Continues to Improve
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ PRESS RELEASE February 18, 2010 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ For Immediate Release Contact: Kevin Ramsell,ASA Public Relations Director (kramsell@asa-racing.com [mailto:racingpr@me.com]) ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ HARTFORD MOTOR SPEEDWAY CONTINUES TO IMPROVE AS AN ASA MEMBER TRACK ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ American Speed Association PR DAYTONA BEACH, FL (Thursday, February 18, 2010) - All cylinders are running for Jim Borden and his staff at Hartford Motor Speedway, an ASA Member Track located in Hartford, MI. As he enters into his third season of owning the 5/8-mile clay oval, he is thrilled with how the track has recovered to be one of the more successful tracks in the United States. "When I bought the racetrack we had about a 60-car count and the year before I bought the track they had a weekly attendance of 300-500 people," Borden stated. "We are up to about a 100-car count and got 1300-1500 people a week in the stands. When we have our bigger shows we get around 2500-3000 people and the fourth of July we get between 5,000-6,000 people." Borden knew he had a golden opportunity to revive a racetrack, and in two seasons he is seeing his hard work pay off, "Hartford was a struggle before I bought it. We knew we had something there that we had bring back up. Actually we're very happy with what is going on at Hartford. We are not making any money yet, but it is not costing us any money either. It's paying its own bills," Borden exclaimed. "When I bought it, it was a five year deal. And if it wasn't doing what I thought it would do in five years, I will either sell it or do something else. The first year we had it, we bought it and did $50,000 in improvements and new equipment it made almost all but $20,000 back the first year. Last year, it paid off that $20,000 and supported itself for the rest of the year. We now have our liquor license which should bring in some extra revenue to the track." For Borden, he is using common sense in making Hartford a success, "We are not getting stupid by going out and putting on shows that cost $80,000 to get a series to come in," he stated. "We are doing our weekly show, got a couple Sunoco LMS shows and three to four sprint car shows on the schedule this year. We are not doing anything risky that could put us out of business." "Jim and his group at Hartford have done a wonderful job of reviving this great racing facility," Dennis Huth, ASA President said. "The track is located in a beautiful part of Michigan and race fans who visit will say the same. To see what they have done in two seasons shows that short track racing is alive and can still be successful." Their season gets underway with the second annual car show at Orchards Mall on April 22-24 with the season opener at the track on Friday, April 30th. Listed as a half-mile clay oval, in Hartford, Michigan is really closer to a 5/8-mile racetrack, Hartford Motor Speedway has had a long and unique history. First built as a dirt track, it was paved in the 1970's. It then reverted back to a dirt track in the 1980s, and even lay dormant for more than a decade. It seats 6500 for the regular Friday night program featuring UMP Late Models, UMP Modifieds, UMP Factory Stock and UMP Pure Stock. For more information, please visit www.hartfordmotorspeedway.net. The ASA Member Track program is comprised of dirt and asphalt short tracks along with road courses around the United States, as well as a variety of regional and national touring series. For more information, call (386) 258-2221 or send an e-mail to info@asa-racing.com. For news and information from all the racetracks and tours involved in the ASA, visit www.ASA-Racing.com. ASA members in good standing are eligible for a $500,000 Excess Medical Benefit as well as a $20,000 Accidental Death and Dismemberment Benefit. Coverage for the member begins while traveling to a location promoting an ASA-sanctioned event and continues until arrival home again. The American Speed Association, in conjunction with WSIB Motorsports Insurance, is the only sanctioning body to offer insurance coverage which extends beyond the boundary of the racetrack itself (complete details are available online at www.ASA-Racing.com). 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