Good News For Toyota Owners Affected By Safety Recalls: Discount Offered On Evenflo Child Car Seats

MIAMISBURG, Ohio, Feb. 17, 2010 -- In a rare bit of good news for Toyota owners facing numerous safety recalls, Evenflo is offering a $10 discount, through March, on its Serenade, Triumph Advance, and Generations65 lines of car seats on Evenflo.com/safecarseat.

"The last thing Toyota owners affected by recent recalls need to worry about is the safety of their child," said Perry Odak, CEO of Evenflo. "For more than 90 years Evenflo has been a leader in safety, innovation and education, and we understand how important it is to offer parents and caregivers the peace of mind to know their children are safe and secure while on the road."

To take advantage of the $10 discount offer, Toyota owners should visit Evenflo.com/safecarseat and input the model and year of their vehicle. They will then be offered a coupon in order to receive the discount on their purchase at retail. Offer is valid on Evenflo's line of car seats including: Serenade, Triumph Advance, and Generations65.

Evenflo car seats, from infant to convertibles to boosters, feature innovative design elements for superior safety, and ease of use. All Evenflo car seats are Side Impact Tested and meet or exceed federal safety standards.

Parents and caregivers can visit Evenflo's Web site, www.evenflo.com, to view free car seat safety, educational tools, and car seat installation videos. As part of its commitment to safety, Evenflo has a step-by-step, how-to video for every child car seat. Safety, So Simple!

  For more information about child car seats and to follow Evenflo, visit:
  A Mother's Promise Facebook page (http://www.facebook.com/amotherspromise)

Evenflo Best For Baby on YouTube (http://www.youtube.com/user/evenflobestforbaby)

About Evenflo

Headquartered in Miamisburg, Ohio, Evenflo Company, Inc. is a privately held leading manufacturer and marketer of infant and juvenile products. Evenflo was founded in 1920 and is a top supplier of infant and juvenile products to key retailers such as Toys "R" Us, Babies "R" Us, Wal-Mart, Target, and K-Mart. The company's product offering spans a broad range of essential infant and juvenile product categories, including car seats, baby travel systems, infant and toddler feeding, infant carriers, stationary activity centers and home safety products. Evenflo's premier brand name has 97 percent awareness with new mothers, and the company enjoys #1 or #2 market share positions in 10 important product infant and baby categories. For more information on Evenflo, visit www.evenflo.com.

  Media Contact:
  Kevin Pchola
  Zeno for Evenflo
  212-299-8951
  Kevin.Pchola@zenogroup.com