SUPERIOR CRANKSHAFT ENTERS GRASSROOTS RACING

Steven
Blakesley 

Email:
steven@norcalmedia.com  

Phone:
(916) 316-4854 

FOR IMMEDIATE RELEASE 

   

SUPERIOR CRANKSHAFT ENTERS
GRASSROOTS RACING 

   

IRVINE,
Calif. (February 16, 2010) – Superior Crankshaft will enter grassroots
motorsports in 2010 with CEO Cheryl Archer naming long-time west coast racing
supporter Marty Melo as Grassroots Motorsports Marketing Manager. 

   

Superior
Crankshaft will sponsor teams and drivers in multiple series, beginning with
sponsorship of a new entry in the SRL SPEARS Southwest Tour. 

   

“I feel
like this is a strong market for our company,�?? Archer said. “There are a large
number of racers in grassroots oval track and drag racing that can benefit from
our technology and products.�?? 

   

Archer
toured the pits at the NASCAR Toyota All-Star Showdown to gain a perspective of
the grassroots racing market and came away impressed with the level of variety
in engines used by the Super Late Model teams. 

   

Melo will
manage a wide-variety of sponsorship programs, with a product sponsorship
application going live on the Superior Crankshaft website later this week. Melo
will also oversee activation for the SRL Spears Southwest Tour program. 

   

“I am
very appreciative of the faith Cheryl has put into me,�?? Melo said. “We both see
this as long-term growth potential for this brand that has already been so
successful in the top levels of racing.�?? 

   

Racing
teams and drivers should stay tuned to www.spcrankshaft.com
for details on the sponsorship program application. Driver and associate
sponsorship announcements for the SRL Spears Southwest Tour team are coming
soon.