Win With Force Promotion Reaches the Next Generation

  Win With Force Promotion Reaches the Next GenerationPOMONA (February 16, 2010) --- The “Next Generation�?? for John Force Racing isn’t just about the driver line-up these days, it’s also about sponsor and fan interaction. For the past four seasons, BrandSource, a sponsor of John Force Racing has operated its “Win With Force�?? campaign independently at select NHRA events and on-line through brandsource.com. The next generation of sponsor interaction for John Force Racing however arrived at Pomona this week in the form of a new 53-foot semi-trailer midway display. The “Win With Force�?? promotion now includes team partners Castrol, BrandSource, Ford, Mac Tools, AAA Auto Club of Southern California, and Pleasant Holidays all joining together to create an incredible promotion for the fans.Fans attending NHRA events this season can visit the “Win With Force�?? midway display to see everything from 2009 Full Throttle Funny Car champ Robert Hight’s Auto Club Ford Mustang, to the new 25th Anniversary paint scheme on John Force’s Castrol GTX High Mileage Ford Mustang while watching video highlights of the team on and off the track.   Fans can enter to win everything from a new Ford Fiesta, to a Whirlpool washer/dryer and Mitsubishi TV from BrandSource, a Mac Tools rolling tool chest, vacation packages from Pleasant Holidays, and literally one of John Force’s scooters that he rides down the return road at the track.Bob Lawrence, CEO of BrandSource, commented “it’s amazing to see how far we’ve come in just a few seasons in terms of interacting with the race fans. At our first promotional event in 2006 we gave away one large screen TV. With all of the team partners involved fans can now win over $100,000 worth of prizes through the “Win With Force�?? promotion this season.�??John Force added “This is exactly what we need to be doing as a race team. There is so much more to our business these days than just running the cars. It’s about the fans being able to interact with our sponsors directly, and the new “Win With Force�?? midway display creates that environment.  My advice to fans is sign up in our midway display at the track, or visit brandsource.com or castrolforce.com and get signed up today!�?? For additional information contact Elon Werner, elon@johnforceracing.com, 214-244-1184 or Dave Densmore, denswood@aol.com, 214-244-0008.