Research and Markets: Service Station Retailing In Italy - Shell Plans To Add 17 Service Stations In 2010

DUBLIN--Research and Markets(http://www.researchandmarkets.com/research/487fdb/service_station_re) has announced the addition of the "Service Station Retailing in Italy" report to their offering.

Based on essential market data and insight into the country's leading fuel retailers, this brief provides you with an up-to-date picture of the service station retailing market. In addition to outlining site numbers, fuel sales, competitor shares, c-store, car wash and automatic network data, it also details retailers' fuels, c-store, car wash and card product offerings.

Scope

Data and analysis based on an annual programme of research with national service station retailers and delivered in a useable presentation format.
A country synopsis followed by a market examination of fuel demand and value, total service stations and vehicle numbers for 5 years to January 2009.
A review of the competitive landscape including fuel sales by service station brand, motorway and unmanned formats and shop and car wash information.
Insight into the main competitors' propositions for fuels, c-store, food service, cards and car wash as well as ownership and network expansion plans.

Highlights of this title

Rising pump prices and slowing car parc growth have contributed to a 5.3% decline in fuel consumption over 2004-2008 in Italy. Steep price rises for both diesel and petrol led to a 11% increase in the value of fuel sales. Italy's service station network has contracted since 2007 due to divestments by fuel retailers such as Esso and Tamoil.

The top five players account for three quarters of service station fuel sales. Agip alone accounts for 30% of total fuel volumes and has the largest service station network. Esso and Q8 are other big players, together contributing over 25% to total fuel volumes. Only 2% service stations are located on motorways and less than 1% sites are unmanned.

One in four service stations feature a shop, many of which have a high focus on food service. Agip, which has the largest shop network, offers hot food and coffee. Fuel retailers use promotional campaigns to attract customers such as the 'You and Agip' campaign and Tamoil's 'Magnificent 70' offer.

Key reasons to purchase this title

Develop new marketing ideas for your service station shop, car wash and card propositions by examining the activities of other players across Europe.
Access a clear overview of the competitive position and operations of key fuel retailers. This is particularly useful for suppliers to the sector.
Assess how the competitive position of the country's service station brands is evolving and identify new emerging players.

Key Topics Covered:

Service station market overview
Brief synopsis of the service station market and basic commentary regarding fuel consumption, fuel prices, network changes, motorway sites, unmanned sites and shop and car wash penetration.
Market level charts showing:
Total service stations and population per car over time, over five years
Cars/population per service station, over five years
Total unmanned service stations, over five years
Company level charts showing:
Service station network size by brand, 2009
Top five fuel retailers fuel and network information, including:
Network size
Top five fuel retailers shop sites, including:
Secondary car wash information, e.g. manufacturers used and prices.
ANALYSIS SUMMARY
Despite a decrease in service station fuel consumption, high pump prices increased the value of fuel sales in Italy
There are just 82 unmanned service stations in Italy
Italy has a concentrated service station market
Agip has the largest branded service station network in Italy
Shell plans to add 17 service stations in 2010
The Italian market has a low penetration of service station shops
One in four service stations in Italy feature a shop
Agip and Q8 sites account for 57% of all service station shops
Shell has a 3% share of total sites with a car wash in Italy
Each of the five major fuel retailers offer a fuel card for business customers
Tamoil offers rebates on fuel purchases in conjunction with Telepass
Users can customize the EuroShell card to suit their needs
All data is taken from our 2009 Service Station Retailing Database
Stage one - Agree scope and definitions
Stage two - Collating the information
Stage three - Data-inputting and checks
Stage four - Full data finalization check

For more information visit http://www.researchandmarkets.com/research/487fdb/service_station_re

Source: Datamonitor