With Yokohama's New ENVigor Tire - Size Matters

FULLERTON, Frbruary 12, 2009: Yokohama Tire Corporation’s all-new AVIDŽ ENVigor™ – the first tire to combine high-performance, superior comfort, eco sensibilities and long treadlife – will hit the market March 1 in 69 sizes for a wide variety of vehicle applications, making it one of the largest tire launches in Yokohama’s history.

“ENVigor is a tire for almost everyone,” said Mark Chung, Yokohama director, corporate strategy and planning. “The ENVigor’s array of vehicle applications range from entry-level to luxury coupes and sedans. It will fit pure high-performance cars like the Mustang and 370Z, as well as high-end makes such as the Audi A3 and Lexus GS. Plus there are fitments for various SUVs and crossovers from OEMs such as Volkswagen, Toyota and Honda.”

In addition to the breadth of applications and sizes, Chung said the ENVigor – which replaces Yokohama’s popular AVID H4s/V4s and W4 tires – offers unprecedented performance. It is the first to collectively offer consumers superior traction and handling, enhanced comfort, treadlife and excellent gas mileage. “That’s why a new category – Grand Performance – was created for it,” noted Chung. “The ENVigor is a technical marvel.”

Made in the U.S at Yokohama’s Salem, Virginia plant, the ENVigor comes in H-, V- and W-ratings. It is engineered with Yokohama’s proprietary Adaptive 3D sipes (which help maintain water and winter traction); angled groove walls and circumferential grooves that resist hydroplaning; a tapered center rib and unibloc shoulder for stiffness; a six-pitch tread variation for reduced pattern noise; groove-in-groove technology for reduced uneven wear; and an all-new silica compound for excellent fuel efficiency.

Added Dan King, Yokohama vice president, sales and marketing, “ENVigor is reflective of Yokohama’s commitment to bring to the market products of highest technological innovations. ENVigor is quite possibly the most complete performance tire ever created.”