Applause For Land Rover's First Iphone App

GAYDON, UNITED KINGDOM - February 11, 2010: With over 62,000 downloads – 40,000 in the six weeks after its launch and 1107 on Christmas day – the Guinness Premiership iPhone application, in association with Land Rover, is proving to be one of the most popular sport applications both in the UK and internationally.

The acclaimed app provides the latest rugby news, fixtures, scores and results about one of the world's most competitive leagues as soon as the action happens and has, to date, been downloaded in 42 countries worldwide including Singapore, United States and Saudi Arabia. The app is now the second most downloaded sports application and the 21st most downloaded application from the iTunes store.

Fans and iPhone users have welcomed the access to live news, hailing it as: 'the best sports news app'and'a must for rugby fans'. Harlequins and England star Ugo Monye has also been impressed: "A great introduction to the Guinness Premiership. It has everything a fan needs for keeping track of their team and the league as a whole. The live scoring works really well and I can guarantee you’ll see players using it as much as the fans."

As the Official Vehicle of the Guinness Premiership, Land Rover worked in partnership with Premier Rugby to identify a service that offers supporters 'the ultimate rugby companion' and, as the current figures show, the app is serving to deliver exactly that. The data is not only testament to the success of the concise and clever mechanic but also reflects the growing popularity for the tournament and sport.

Designed with fans in mind, the app is globally available on the iPhone and iPod touch ensuring that rugby fans all over the world have free access to the live facts and figures.

Mark Beamont, UK Marketing and Communications Manager, Land Rover commented: "We are delighted to see how well received and popular the app is. We set out to provide dedicated rugby fans with a well designed and beneficial service so it is great to see the reaction it has had. We now hope that this latest innovation means that supporters with iPhones remain in touch with the Guinness Premiership wherever they may be."

The app is free and available to download now. Visit: www.guinnesspremiership.com/iphoneapp.php to download it and enter a competition to win a VIP experience at the Guinness Premiership Final