Navigate Through Vancouver with TomTom’s Red and White EASE

TORONTO, Canada--TomTom, the world’s leading provider of navigation solutions and digital maps, today announces a limited edition of the TomTom EASE in red and white to commemorate Canada’s flag. The TomTom EASE, TomTom’s newest entry-level car navigation solution that was introduced at CES 2010, combines even greater ease-of-use with quality navigation at a very affordable price – making it the ideal gift for drivers everywhere.

“What better way to show Canadian pride this February in Vancouver than by using the red and white TomTom EASE”

“What better way to show Canadian pride this February in Vancouver than by using the red and white TomTom EASE,” said Spike Bloom, vice president retail sales for TomTom Inc. “Besides being easy to use, The TomTom EASE provides the most intelligent routes and the highest quality maps available in Canada.”

Portable and easy to use
The TomTom EASE features a sleek, light-weight design and integrated EasyPort™ mount, making the TomTom EASE the most compact TomTom device available. Drivers can easily fit the entire device and attached mount into a pocket, purse or small glove compartment.

Enhanced user interface
TomTom’s improved EasyMenu user interface offers a simple two-icon touchscreen menu that provides quick access to search tools so that users can get started on their destination even faster.

Best routing and maps
TomTom's proprietary IQ Routes™ Technology enables users to always drive the smartest and most efficient routes, whenever or wherever they go. IQ Routes Technology calculates routes based on historical speed measurements for every time of day and for every road segment, from large highways to small local roads. Additionally, with TomTom Map Share™, users can modify their own maps and benefit from other verified changes.

Recent quality tests show that the Tele Atlas maps of Canada that come pre-installed in the red and white TomTom EASE product rate highest in terms of quality and reliability. In every market tested in Canada, including Vancouver, the Tele Atlas maps rate highest for having the most addresses, the most POIs and the most accurate routes. Tele Atlas quality testing uses a process certified by the TÜV SÜD, a leading global testing and inspection organization with 14,000 experts providing consulting, testing, certification and training services at more than 600 locations in Europe, North America and Asia.

Extensive safety features
Safety is a key priority in the development of all TomTom products. TomTom EASE is designed with safety features so that drivers always have direct access to extensive safety and roadside assistance information wherever they go. The extensive ‘Help Me!’ Menu includes information such as the way to the nearest car repair station or hospital.

Pricing and availability
The new TomTom EASE is available in red and white for a limited time, exclusively at Future Shop for $129.99.

Product technical specifications

Unit Dimensions: (H x W x D) 3.4” x 3.6”x 1.2” (including mount)
Unit Weight: 6.1 oz. (including mount)
Touch-screen: 3.5” LCD (320 x 240 pixels, supports 64K colors)
Memory: 2 Gb Flash
Maps: Pre-loaded maps of the Canada from Tele Atlas
Text-to-Speech: Yes

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About TomTom
TomTom NV (AEX: TOM2) is the world’s leading provider of navigation solutions and digital maps. TomTom NV has over 3,300 employees working in four business units – TomTom, Tele Atlas, Automotive and WORK.

TomTom's products are developed with an emphasis on innovation, quality, ease of use, safety and value. TomTom's products include all-in-one navigation devices which enable customers to navigate right out of the box; these are the award-winning TomTom GO family, the TomTom XL and TomTom ONE ranges and the TomTom RIDER. Additionally, independent research proves that TomTom products have a significant positive effect on driving and road safety.

Tele Atlas delivers the digital maps and dynamic content that power some of the world’s most essential navigation and location-based services (LBS). Through a combination of its own products and partnerships, Tele Atlas offers digital map coverage of more than 200 countries and territories worldwide. The Automotive business unit develops and sells navigation systems and services to car manufacturers and OEMs. TomTom WORK combines industry leading communication and smart navigation technology with leading edge tracking and tracing expertise.

TomTom NV was founded in 1991 in Amsterdam and has offices in Europe, North America, Middle East, Africa and Asia Pacific. TomTom is listed at Euronext Amsterdam in The Netherlands. For more information, go to www.tomtom.com.