Cabvertisement Drives In Revenues for Meru

Meru rakes in a 10 crore business through 'Cabvertisement' in merely 10 months

Mumbai, India: February 4, 2010 - Advertising as an industry, has grown and undergone various changes over the years, so as to achieve the most effective means of drawing people's attention to promote the sales of various goods and services. Advertisements take many forms other than television, newspaper and radio commercials. Keeping in mind the advertisers target audience, advertising on public transport systems (bus, trains, and cabs) is proving to be the best medium to achieve maximum visibility and gain preeminent reach, resulting in an effective means and a current trend in advertising.

Currently, the demand for fleet advertising / advertising on cabs is growing at a rapid pace just like this trend did in Singapore & London. World class 'MERU CAB' services provides this opportunity of advertising....on the go, enabling the advertisers message to reach the length and breadth of India's bustling metros, 24 hours a day and 7 days a week, covering 200 km each day. Currently it is a 10 crore business for Meru Cabs, in merely 10 months.

A cab advertisement acts like a mobile hoarding; the more the number of cabs, the higher the visibility. According to the World Advertising Research data centre (2006), in the case of London, cab advertisements produces approximately 50 impressions per mile. This comes to 7,500 impressions per day. Whereas for the cabs only in Mumbai, there are around 500 impressions per km that comes to 1 lakh impression per day per cab and approximately 90 lakh per quarter.

Like the cab advertisements in London and Singapore, total wrapping of cabs is been explored in India by Meru Cabs. With total wrap on advertisements, the advertiser can take maximum benefit by displaying the product or service on either side of the cab. However, illuminated roof top advertising is yet to be fully explored in our country.

In India, advertisements on the exterior of the car, which is the area below the window of the four doors has been explored till date, where as inside the car, branding or advertising of any sort is done on the seats back pocket or covers. This medium of advertisement has received a very good response and there is a great further potential for cabvertising to grow.

Advertisements on radio cab fleets are growing with every passing day and are a great alternative in areas where hoardings/bill boards are banned.

Radio cab fleets like Meru are making the most of this opportunity and are striving to provide advertisers with the best quality of advertising possible. Currently Meru has bagged deals with various brands like Tata Photon, UTI Mutual fund, CIDCO, Colours TV Channel, ING Vysya Bank, Bharti AXA Life, Insurance providing them with an innovative new OOH (out-of- home) advertising medium. The company has its own panel of printers / lithographers who do the printing on their cabs on behalf of the client, providing their clients with a truly effective means of creating brand recognition with punch and style.