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Mike Calinoff to Spot for Nelson Piquet, Jr. in Daytona for ARCA and NCWTS Races

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Mike Calinoff to Spot for Nelson Piquet, Jr. in Daytona for ARCA and NCWTS Races


DAYTONA BEACH, Florida (Thursday, February 4, 2010) - NASCAR Sprint Cup Series spotter
and Activ8 Communications CEO Mike Calinoff has inked a deal to spot for Formula
 One Series driver Nelson Piquet, Jr. for two stock car races. Calinoff, full-time
NSCS spotter for Matt Kenseth in the No. 17 Crown Royal Ford, will spot for Piquette,
Jr. in the ARCA Racing Series presented by RE/MAX and Menards and NASCAR Camping
 World Truck Series races at Daytona International Speedway.

Piquet, Jr., son of three-time Formula One Series Champion Nelson Piquet, will make
his ARCA Racing Series debut in the Lucas Oil Slick Mist 200 driving the No. 6 Toyota
fielded by Eddie Sharp Racing. The Brazilian driver, who has raced in open-wheel
 and sports car racing series since 2001, will also make his NASCAR debut in the
 NextEra Energy Resources 250 driving for Red Horse Racing in the Camping World 
Truck Series.

Spotting for Piquet, Jr. will not be Mike Calinoff's first venture with a former
 open-wheel driver. In 2007, Calinoff worked with Scottish IndyCar driver Dario 
Franchitti during his first foray into stock car racing.

"I'm really looking forward to working with Nelson at Daytona," said Calinoff. "I
have experience working with open-wheel drivers transitioning into stock car racing,
and I hope to make the jump as seamless as possible. Nelson is an extremely talented
driver who will bring additional international flavor to ARCA and NASCAR, and I 
know the next two weekends are going to be fun."

ARCA Racing Series team owner Eddie Sharp confirmed his confidence in Calinoff as
a spotter. "Mike has a great track record working with drivers who have transitioned
from open wheel to stock cars," said Sharp. "He was the logical choice."

Piquet, Jr. and Calinoff's first partnership will be the ARCA Racing Series race
 on Saturday, Feb. 6, followed by Piquet, Jr.'s debut in the NASCAR Camping World
Truck Series on Friday, Feb 12. Both races will be broadcast on SPEED.

For more information, please visit www.npiquet.com [http://r20.rs6.net/tn.jsp?et=1103002500080&s=420&e=001VqFv-n-rddpMw6i0CNW67JlDpGFaH-uNK4H7dt2CFaYZizsVch0aGxo85eHoRJKj-5kEN41BZb3XtM5ts0TJM9BAWLSVu9h8mSKbjv0buiU5PWGyhQGWWA==].
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About Activ8 Communications
Activ8 Communications, based in Mooresville, North Carolina, specializes in public
relations, marketing strategies, brand development and sponsor activation. With 
focus on NASCAR public relations and relationship building, Activ8 creates unique
identities and connections for the drivers and clients under its umbrella.

For more information about Activ8 Communications, visit www.goactiv8.com.
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activ8 communications
Jessica Trippy
Public Relations Manager
704.664.5900
jtrippy@goactiv8.com [mailto:jtrippy@goactiv8.com]
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quick links
visit activ8's website [http://r20.rs6.net/tn.jsp?et=1103002500080&s=420&e=001VqFv-n-rddr3_-N5Wl0FUyF9NL27HOzAxwWXui7oDzWH8ZWG04xwNiSePTJKXvUWYdsTPRq3-ov97Dvrmx206Fer1V48QYUM7n0-NQUZyr1Z7eeN6ZMhyQ==]

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