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Infiniti Releases U.S. Pricing on All-New 2011 M Sedan Six Weeks Ahead of Launch


PHOTO (select to view enlarged photo)
The 2011 Infiniti M goes on sale March 18. With today's pricing announcement, Infiniti retailers are now taking orders for this all-new luxury performance sedan.

SEE ALSO: Infiniti Specs, Pictures and Comparisons

- Greatly Enhanced Content, Special Introductory Lease Programs and Early Order Availability Expected to Build Momentum Toward March On-Sale -

FRANKLIN, Tenn., Feb. 3 -- In response to strong consumer interest, Infiniti released pricing for the all-new 2011 Infiniti M performance luxury sedan more than a month ahead of its scheduled March 18th launch. Along with the next-generation M's greatly enhanced style, performance, luxury, craftsmanship and technology, the newly designated M37 and M56 models will debut with special lease offers designed to reward early buyers of popularly equipped Infiniti M models.

"We want to take advantage of the high levels of customer interest in this completely redesigned Infiniti M, kick-starting the launch with select lease offers and high-value content-to-price MSRPs," said Ben Poore, vice president, Infiniti Business Unit. "In addition, we'll bring attention to the story behind the new M's inspired design and performance with a comprehensive men's college basketball marketing campaign."

Prices for the 2011 Infiniti M37 start at a Manufacturer's Suggested Retail Price (MSRP)* of $46,250 USD for the M37 rear-wheel drive and $48,400 USD for the M37x all-wheel drive. These prices are just $450 more the 2010 M35 and M35x, despite added content and features including:

  --  All new exterior design providing sportier, more aggressive overall
      proportions
  --  330-horsepower 3.7L V6 with VVEL technology which generates more power
      with better fuel economy than the 3.5L V6 it replaces
  --  Infiniti Drive Mode Selector
  --  Power-folding side view mirrors
  --  Front door handle courtesy lights
  --  Active Noise Control
  --  RearView Monitor
  --  Enhanced Intelligent Key memory (now includes audio, navigation and
      climate control settings)

The MSRPs for the 2011 Infiniti M56 start at $57,550 USD for the M56 rear-wheel drive and $60,050 USD for the M56x with Infiniti Intelligent All-Wheel Drive. Like the M37, the new M56 includes extensive additional content, starting with the $3,350 MSRP Premium Package's advanced technology features as standard equipment:

  --  Infiniti Hard Drive Navigation with 8-inch VGA color touch screen,
  --  Bose® 2-channel 10-speaker premium audio system
  --  9.3GB Music Box® hard drive
  --  Streaming Audio via Bluetooth®
  --  Climate controlled front seats
  --  Heated steering wheel

  Other added content for the 2011 Infiniti M56 and M56x includes:
  --  All new exterior design providing sportier, more aggressive overall
      proportions
  --  All-new 420-horsepower 5.6L V8 with VVEL and DIG (Direct Injection
      Gasoline(TM)) technology - generating 95 more HP than previous model
      as well as better fuel economy
  --  Infiniti Drive Mode Selector
  --  Power-folding side view mirrors
  --  Front door handle courtesy lights
  --  Active Noise Control
  --  Rearview monitor now standard
  --  Enhanced Intelligent Key memory (now includes audio, navigation and
      climate control settings)

  New Technologies

The 2011 M also offers a wide array of impressive new available features and technology. These include:

  --  Blind Spot Warning (BSW) and the industry's first Blind Spot
      Intervention(TM)  (BSI) System (available as part of the Technology
      package)
  --  Forest Air(TM) system - the most advanced climate control system ever
      developed by Infiniti (available as part of the Deluxe Touring and
      Sport Touring packages)
  --  Active Noise Control (standard) generates sound waves which help to
      reduce undesirable low-frequency engine sounds in the cabin
  --  Infiniti Drive Mode Selector (standard) - four selectable modes (Eco,
      Standard, Sport Snow) adjust throttle sensitivity and transmission
      shift points to optimize performance
  --  Enhanced Intelligent Key Memory (standard) - now includes memory
      function for audio, navigation and climate control settings, in
      addition to seat, steering wheel and side view mirror
  --  Enhanced Navigation System - now includes XM NavWeather(TM) with
      Real-Time weather and 3-day forecast and Zagat® Restaurant Guide
      (available as part of the Premium package)

"The all-new M represents the kind of inspired design, performance, technology and craftsmanship that luxury buyers are asking for," said Poore. "Along with our other great vehicles, the 2011 M puts Infiniti right in the sweet spot of today's performance luxury market."

                     M37          M37x            M56             M56x
                     ---          ----            ---             ----
  2010 M MSRP      $45,800      $47,950         $52,150         $54,650
  -----------      -------      -------         -------         -------
  2011 M MSRP      $46,250      $48,400         $57,550         $60,050
  -----------      -------      -------         -------         -------
  Change            +$450         +$450         +$5,400         +$5,400
  ------            -----         -----         -------         -------
  New           330 hp (+27)   330 hp (+27)   420 hp (+95)     420 hp (+95)
  HP/Torque   270 lb-ft (+8) 270 lb-ft (+8) 417 lb-ft (+81)  417 lb-ft (+81)
  ---------   -------------  -------------  --------------   --------------
  New Features    -7AT w/      -7AT w/        -Premium Pkg.   -Premium Pkg.
  ------------    Infiniti     Infiniti       content         content
                  Drive Mode   Drive Mode     standard        standard
                  Selector     Selector       ($3,350 MSRP)   ($3,350 MSRP)
                  --------     --------       -----------     -----------
                  -Courtesy    -Courtesy      -7AT w/           -7AT w/
                  lamps in     lamps in       Infiniti          Infiniti
                  front door   front door     Drive Mode        Drive Mode
                  handles      handles        Selector          Selector
                  -------      -------        --------          --------
                  -Power       -Power         -Courtesy          -Courtesy
                  folding      folding        lamps in           lamps in
                  outside      outside        front door         front door
                  mirrors      mirrors        handles            handles
                  -------      -------        -------            -------
                                              -Power             -Power
                  -Enhanced    -Enhanced      folding            folding
                  Intelligent  Intelligent    outside            outside
                  Key memory   Key memory     mirrors            mirrors
                  ------------ ------------   -------            -------
                  -Bi-Xenon    -Bi-Xenon      -Enhanced          -Enhanced
                  Headlights   Headlights     Intelligent        Intelligent
                  (vs. Xenon)  (vs. Xenon)    Key memory         Key memory
                   ---------    ---------     ----------         ----------
                   -RearView    -RearView     -Bi-Xenon          -Bi-Xenon
                   Monitor      Monitor       Headlights         Headlights
                   -------      -------       (vs. Xenon)        (vs. Xenon)
                   -Active      -Active        ---------          ---------
                   Noise        Noise         -RearView          -RearView
                   Control      Control       Monitor            Monitor 
                   -------      -------       -------            -------
                   -USB port    -USB port     -Active            -Active 
                   for iPod(R)  for iPod(R)   Noise              Noise 
                   ----------   ----------    Control            Control
                                              -------            -------
                                              -USB port          -USB port
                                              for iPod(R)        for iPod(R)
                                              ----------         ----------
  Popularly         $50,015      $52,165       $56,365           $60,165 
   equipped 2010                                               (includes Gas
   (includes D&H)                                               Guzzler tax)
  --------------    -------      -------       -------          -----------
  Comparably
   equipped 2011
  (includes D&H)    $50,465      $52,615       $58,415           $60,915
   ------------     -------      -------       -------           -------
  Change              +$450        +$450       +$2,050             +$750
  ------              -----        -----       -------             -----

  About Infiniti

Infiniti offers a full-line of luxury performance automobiles that inspire at every turn, including the G Coupe, Sedan and first-ever Convertible, M sedan, EX and FX crossovers, and the QX full-size SUV. More information about Infiniti and its Total Ownership Experience® can be found at www.InfinitiUSA.com.

*MSRP excludes applicable tax, title, license and Destination & Handling fees. Dealer sets actual price. Prices and specs are subject to change without notice.