Copart, Inc. Named Official Online Vehicle Auction of the National Hot Rod Association (NHRA)
FAIRFIELD, Calif.--Copart, Inc. , is proud to announce that the company has been named the Official Online Vehicle Auction of the National Hot Road Association (NHRA). The agreement follows Copart’s announcement last September that it would be the primary sponsor of Kenny Bernstein Racing’s Top Fuel dragster driven by Brandon Bernstein.
“We have the perfect audience to align with their core business and the program will educate our fans about how Copart.com has more than 50,000 vehicles each day for sale online, and is the place for car enthusiasts and do-it-yourselfers to find a great deal on a great vehicle.”
“This is another opportunity for Copart to expand its exposure with the NHRA fan base, which has a high percentage of car enthusiasts and do-it-yourselfers,” said Copart President Jay Adair. “Being named the Official Online Vehicle Auction of the NHRA allows us many marketing opportunities that can help increase awareness of our services and demonstrate Copart‘s ongoing commitment to provide the most efficient bidding environment possible.”
The comprehensive official sponsor program in place with NHRA will complement Copart’s team sponsorship with Kenny Bernstein Racing to maximize exposure. As part of the official sponsorship, Copart will have a major presence at all 23 NHRA Full Throttle Drag Racing Series events through trackside signage, public address announcements, an inflatable at the top end of the race track, and big screen advertising spots. Besides pit-side hospitality with the team, Copart intends to engage in additional corporate hospitality at many of the national events.
Key to the sponsorship is a significant media and advertising campaign across all of NHRA’s platforms including NHRA.com, National Dragster and commercial television inventory on ESPN2, NHRA’s broadcast partner. NHRA and Copart are working on additional interactive elements designed to engage the NHRA fans and immediately begin educating them on Copart and its position as a leading online vehicle auction.
“Copart is jumping into the sport in a big way, with a comprehensive program that will give them access to NHRA’s core audience at all levels,” said Gary Darcy, senior vice president of sales and marketing, NHRA. “We have the perfect audience to align with their core business and the program will educate our fans about how Copart.com has more than 50,000 vehicles each day for sale online, and is the place for car enthusiasts and do-it-yourselfers to find a great deal on a great vehicle.”
About NHRA
Headquartered in Glendora, Calif., NHRA has 80,000 members and 140 member tracks nationwide. As the primary sanctioning body for the sport of drag racing in the United States, NHRA presents 23 national events featuring the NHRA Full Throttle Drag Racing Series, NHRA Lucas Oil Drag Racing Series and NHRA Get Screened America Pro Mod Drag Racing Series. Two NHRA-sanctioned bracket racing series provide competition opportunities for drivers of all levels: the NHRA Summit Racing Series and the NHRA Drags: Street Legal Style presented by AAA. NHRA also offers the Jr. Drag Racing League for youth ages 8 to 17. In addition, NHRA owns and operates five racing facilities: Gainesville Raceway in Florida; Atlanta Dragway in Georgia; National Trail Raceway in Ohio; O’Reilly Raceway Park at Indianapolis; and Auto Club Raceway at Pomona in Southern California. For more information, log on to NHRA.com, or visit the Official NHRA Pages on Facebook, YouTube and Twitter.
About Copart
Copart, founded in 1982, provides vehicle sellers with a full range of remarketing services to process and sell cars, trucks, motorcycles and other vehicles to dealers, dismantlers, rebuilders, exporters, and to consumers. Copart remarkets the vehicles through an Internet based auction utilizing its patented VB2 technology. Copart sells vehicles on behalf of insurance companies, banks, finance companies, fleet operators, dealers, car dealerships, the general public and others. The company currently operates 152 facilities in the United States, Canada and the United Kingdom. For more information, or to become a registered buyer, visit www.copart.com.
Cautionary Language Regarding Forward-looking statements
This press release contains forward-looking statements within the meaning of federal securities laws, including statements regarding our expectations with respect to being named the official online vehicle auction of NHRA and its sponsorship of Kenny Bernstein Racing during the 2010 NHRA season. In particular, we can provide no assurance that the marketing efforts as described in this press release will result in an increase in our brand awareness, customer base, sales volumes, or revenues. These forward-looking statements are subject to certain risks, trends and uncertainties that could cause actual results to differ materially from those projected or implied by our statements and comments. For a more complete discussion of the risks that could affect our business, please review the “management's discussion and analysis” and the other risks identified in Copart’s latest Annual Report on Form 10-K, Quarterly Reports on Form 10-Q, and Current Reports on Form 8-K, as filed with the Securities and Exchange Commission. We encourage investors to review these disclosures carefully. We do not undertake to update any forward-looking statement that may be made from time to time on our behalf.