The Auto Channel
The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

New Company - Marketing Clarity - Launches With Competitive Technology to Help Automotive Aftermarket Industry and Retailers

PHOTO (select to view enlarged photo)

Marketing Clarity's technology saves companies time and money, provides unique marketing that anticipates and responds to customer needs.

CHICAGO, Jan. 25 -- Entrepreneur and marketing expert, Dan Herrmann, today announced the creation of Marketing Clarity, a Chicago-based organization that helps connect businesses and customers. Focused on the automotive aftermarket, Marketing Clarity uses proprietary technology that helps companies accurately anticipate consumer behavior and reach existing and potential customers with relevant tactics. They also help leading retailers nationwide.

Marketing Clarity's founder and CEO, Dan Herrmann, said, "Today, the best marketers are able to form relationships with the consumer and address their immediate needs. That's what Marketing Clarity is all about."

The company is already delivering real results for its customers. In the automotive aftermarket, many programs have resulted in a return on investment three times the dollars spent. The results are driven by Marketing Clarity's ability to make strong, accurate predictions about consumer behavior.

Marketing Clarity's technology features a computer-based system that aligns with a businesses' point-of-sale data. Herrmann and his team then analyze the data for trends and behavior patterns, and provide relevant marketing strategies and tactics - quickly and accurately. They are also able to offer same-day, customized, print-on-demand tactics that businesses can manage themselves. Overall, Marketing Clarity helps companies understand what marketing is driving sales. It helps businesses reach existing customers more efficiently and connect with potential customers. The best part is, customers win too.

Herrmann said, "Customers today are busier than ever before, and they have a lot of choices to make about where to shop and visit. Our technology saves the consumer time and connects them with companies that can offer them what they need and want most."

Client, Amy Zielenbach, VP at Vested Motors -- a Tuffy Franchise said, "Marketing Clarity delivers results. I appreciate that they are completely accountable for results. They act like a partner in my business."

Herrmann said, "Marketing Clarity offers real-time measurements that show what's working and what can be improved."

Marketing Clarity serves the automotive aftermarket industry and other retail companies. It offers unique marketing services that provide a real return-on-investment. The company is based in Chicago, Illinois.