ALMS CEO Scott Atherton to headline Alternative Fuels Forum at the CME

Motorsports has long been at the leading edge when it comes to
innovation and the development of automotive technologies. These days,
environmental issues are front of mind in many spheres, including the
auto industry and motorsports. The escalating cost of traditional energy
has only heightened awareness of the need for new options.

Many in motorsports are working to be part of the solution, and one
aspect of that is the development of practical, alternative fuels for
use on the racetrack, and ultimately, on our roads. On Saturday, January
23 at the Canadian Motorsports Expo - starting at noon on The Canadian
Tire Stage - several experts will take part in an Alternative Fuels
Forum. They will discuss energy issues and motorsports-related solutions
for the future. Headlining the panel is American Le Mans Series CEO
Scott Atherton.

"The American Le Mans Series is a leader when it comes to alternative
fuels, with several options currently being used and in development,"
said CME President Glenn Butt. "And we are deeply honoured to have Scott
Atherton attending the CME and participating in this forum."

Atherton is expected to be joined by several noted experts in their
fields, including Dan McTeague. The Canadian Member of Parliament is a
household name to many Canadians because of his work as a consumer
watchdog when it comes to the price of gasoline.

Also on stage will be Michigan-based Dave Kalen, who has been involved
in emissions measurements for hybrid vehicles through projects like
ChallengeX and EcoCAR. He's also a member of the Off Road Implementation
Advisory Group for the California Air Resource Board and an advisor to
the SEMA fuel economy task force. Recently, he's become involved with
the stock car-related project Green Racing, in which an engine is being
tested with alternative fuels and technologies such as electronic fuel
injection and catalysts.

Joining the other experts will be Mitch Markusich of Ontario Competition
Fuels. Markusich has been a pioneer in the development and testing of
unleaded fuels, dating back to 1992 when the Canadian government
implemented a ban on leaded fuels for racing purposes. Additionally,
John Stefko - of Stefko Racing Engines - will bring his 25+ years
experience building race engines to the forum.

Change is inevitable, and many in motorsports - from NASCAR to IndyCar -
are working hard to develop alternatives that are beneficial for the
sport and society. This process is something that will impact every
racer and series in years to come. Join us Saturday at the CME to learn
what's happening on this front.

ABOUT THE CME: The Canadian Motorsports Expo is a three-day celebration
of Canadian racing that runs January 22 to 24 at the International
Centre (6900 Airport Road in Mississauga). The show is powered by Inside
Track Motorsport News and supported by companies like Lucas Oil Canada,
NASCAR Canada, Mosport International Raceway and Canadian Tire. In
addition to booths and racing vehicles representing the entire spectrum
of Canadian motorsports, the show is loaded with seminars and forums to
entertain and inform racers and fans alike. Star drivers Matt Kenseth,
Paul Tracy, Ron Fellows, Derek Daly and Jessica Zemken will be at the
CME to sign autographs and meet the fans. Please check the show's
website for updates and changes.
For more information about the Canadian Motorsports Expo, visit 
www.canadianmotorsportsexpo.com, call Glenn Butt at (905) 721-1762 or
email him at glenn@canadianmotorsportsexpo.com. You can reach
co-promoters Inside Track at (416) 962-7223 or email 
expo@insidetracknews.com.