Tata Ramping Up European Launches

MUMBAI, India: Jan 21, 2010 — Tata Motors has set its sights on huge expansion in both Europe and the U.S. with a rash of new models designed to appeal to those markets.

Tata Motors boss Ravi Kant says that selling a rash of new models in the U.K. is in the planning. "We need to be selective, but seven or eight types of vehicle would be about right," said Kant. He said he expects the current Indica and Indigo models to go on sale in the U.K. sometime this year, once a new distributor has been selected. He also wants the Aria crossover, recently unveiled at the Auto Expo, to be sold in Europe, while the company has already confirmed that the Nano Europa will go on sale in the U.K. around 2011 and in the U.S. after that.

Kant also indicated that the cars would be changed for Europe. "We would be engineering cars that are not just for India. We want to put the philosophy of the Nano into effect," he said, referring to the huge engineering changes being applied to the ultra-low-budget Nano to enable it to comply with European and U.S. regulations.

However, Kant made it clear he intends not to let prices creep up. All of Tata's offerings will be "good value," he said.

Source Indiacar.com: Source : http://www.insideline.com (1/21/2010)